全域旅游视角下龟峰旅游发展研究

发布时间：2018-04-01 07:35

本文选题：全域旅游　切入点：景点旅游　出处：《东华理工大学》2017年硕士论文

【摘要】：从2015年初步提出到2016年扎实推进,经过一年多的探索和实践,全域旅游正在从理念转变成实践并在实践的基础上不断丰富和发展,取得了巨大成绩。《“十三五”旅游业发展规划》提出,必须创新发展理念,转变发展思路,加速从景点旅游发展模式向全域旅游发展模式转变,实现旅游业发展战略的提升。旅游景区是景点旅游的核心,以自身的旅游资源为依托形成具有相应吸引力的区域,是一个可供人们进行旅游活动的相对完整的空间环境。传统的景区建设、经营与社会是割裂的、孤立的,旅游吸引物局限于景区,旅游经济增长乏力,以景区为构架的空间形态支撑不了度假旅游和休闲旅游的旅游形态。长期以来,景区一直担负着人们旅游活动的“主要吸引物”和“首选目的地”角色,而景区的转型对全域旅游的发展也至关重要。本文以龟峰景区为例,探索在全域旅游发展模式下,旅游景区的新模式下如何发展问题。首先,对龟峰景区的旅游资源特征、旅游开发现状及存在问题进行调查研究。在野外调查的基础上,对龟峰景区的旅游资源进行了分析,发掘旅游资源特色。依据游客调查问卷的统计结果,分析龟峰旅游产业发展所面临的市场环境,找准重点客源市场,为全域旅游发展指明方向。其次,立足于龟峰旅游自身的发展矛盾,借鉴黄山、张家界、九寨沟等景区全域旅游发展经验,总结出全域旅游道路上,龟峰的前进方向——突破“域”的限制,打造“全”的行动。突破“域”的限制,推倒景区的“围墙”,不仅要打破空间范围上的限制,还包括旅游市场、旅游产业、旅游要素、旅游管理的限制。构建“一心一轴两岸四区”的空间结构,形成以景区、度假区、休闲区等不同功能区为架构的旅游目的地空间系统。再次,以龙头景区为核心,打造“全”的落地行动,包括全体验产品体系、全链条产业集聚、全域交通畅达网络、全覆盖公共服务体系、全媒体营销网络。以游客四种“体验”为出发点,以满足视觉、嗅觉、味觉、听觉、触觉为目标,打造一批个性化、主题化的旅游产品,构建全感官体验旅游产品体系;县域内的村镇、农业、林业等产业发展围绕旅游来做,打造特色村镇、休闲农业等,培育多个次级旅游吸引核和旅游服务核;充分挖掘深厚的历史文化底蕴,把红色文化、名人文化、书院文化、弋阳腔等特色文化要素,有机融入到城市重要空间节点的建设中,让其成为城市文化的“地标”和“名片”,丰富城市内涵;打破城乡二元对立局面,形成城乡有机融合、互动发展的协调统筹格局,在大力发展旅游业的同时,积极带动新区建设、转变传统农村发展模式。最后,在全域旅游实践经验的指导下,突破“景点旅游”发展模式,加强旅游产业链的打造、旅游产业业态的培育以及旅游目的地形象的提升,从根本上改善旅游发展环境,激发旅游发展动力。把龟峰景区打造成龟峰旅游品牌,实现景点内外一体化,解决景区内外“二重天”问题。带动弋阳建设成为以龟峰景区为龙头的空间结构合理、旅游功能强大、社会经济效益显著、相关产业融合发展为一体的全域型旅游目的地。
[Abstract]:From 2015 to 2016 of solid progress, through the exploration and practice of more than a year, the global tourism is from concept into practice and constantly enrich on the basis of practice and development, has made great achievements. "" 13th Five-Year tourism development planning "proposed, we must develop innovative concept, changing the development mode, accelerate the transformation from the development mode of tourism attractions to the development pattern of global tourism, tourism development strategy to enhance the core scenic tourist attractions. Tourism, the tourism resources formed with the corresponding region of attraction for people, is a tourism activity is relatively complete space environment. The traditional scenic construction, business and society is fragmented, isolated, confined to the scenic tourist attraction, tourism economic growth is weak, the area as the space form of architecture can not support the vacation tourism and leisure tourism The travel form. For a long time, has been charged with the scenic tourist activities "the main attraction" and "destination" role, and the transformation of the global tourism scenic area development is also important. In this paper, the scenic area as an example, to explore the development mode of global tourism, how to develop the new pattern of scenic spots under the at first, the characteristics of tourism resources of Guifeng, investigated the status of tourism development and the existing problems. On the basis of field investigation, the Guifeng scenic tourism resources were analyzed, characteristic exploring tourism resources. Based on the statistical results of the questionnaire analysis of tourists, facing the development of the tourism industry the market environment, identify the key the tourist market, indicate the direction for the development of global tourism. Secondly, based on the tourism development problems, the use of Mount Huangshan, Zhangjiajie, Jiuzhaigou and other scenic spots of global tourism development Show experience, summed up the global travel on the road, the direction of breakthrough -- "the domain" restrictions, build "the breakthrough" action. "Domain" limit down area "wall", not only to break the space limit, including tourism market, tourism industry, tourism elements, Tourism Management Limited. Construction of "spatial structure of one axis on both sides of the four district, formed in scenic resort, different functional areas in areas such as the architecture of the leisure tourism destination spatial system. Thirdly, the leading area as the core, to create" action falls ", including the full experience of product system, the whole chain industry cluster, global network accessible, full coverage of the public service system, all media marketing network. With four kinds of tourists" experience "as the starting point, to meet the vision, smell, taste, hearing, touch as the goal, to build a number of personalized, theme tourism The product, build a full sensory experience of tourism products system; county towns, agriculture, forestry and other industries to make tourism development around the village, creating characteristic, leisure agriculture, foster a number of sub nuclear nuclear tourism attraction and tourism service; to fully tap the profound historical and cultural heritage, the red culture, celebrity culture, college culture. Yiyang chamber and other characteristics of cultural elements, organic into the building of an important node in the city space, let it become a cultural city "landmark" and "name card", enrich the connotation of the city; to break two yuan in urban and rural areas of confrontation, the formation of the organic integration of urban and rural co-ordination, pattern of interactive development, vigorously develop tourism, actively driven by the new construction, change the traditional rural development mode. Finally, the global tourism experience under the guidance of "breakthrough scenic tourism development mode, strengthen the building of tourism industrial chain, tourism industry State Development and tourist destination image promotion, improve the tourism environment fundamentally, stimulate tourism development momentum. The Guifeng into Guifeng tourism brand, to achieve the integration of scenic spots, scenic spots and solve the "double day". To build Yiyang into a spatial structure in Guifeng as the leader of the rational, powerful tourism, significant social and economic benefits, the relevant industry development for the development of global tourism destination.

【学位授予单位】：东华理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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