北京市海淀区高中生体育消费行为研究

发布时间：2018-04-01 08:21

本文选题：北京市海淀区高中生　切入点：体育消费　出处：《首都体育学院》2017年硕士论文

【摘要】：经济的飞速发展促使体育产业的崛起,参与体育活动的人们越来越多,投入的时间和金钱也是成倍增长,对于体育活动的相关追求,已经成为论现代人的生活方式之一,高中生也包含在内。高中生群体作为社会主义事业建设的接班人,是民族的未来,他们的体育消费观点会逐渐影响我国体育经济未来的发展轨道。对北京市海淀区高中生体育消费行为的研究,不仅可以了解他们的体育消费现状,引导他们的体育消费行为,同时也能为国内其他一线城市关于此方面的研究提供理论参考。本篇论文站在前人研究成果的肩膀上,采用文献资料法、问卷调查法、专家访谈法、数理统计法,对北京市海淀区六所高中发出了问卷调查,问卷调查对题目为《北京市海淀区高中体育消费行为研究调查问卷》,借此调查海淀区高中生的体育消费行为,调查结论如下:1.北京市海淀区80%以上的高中生对于与体育相关的消费持积极态度。但他们的体育消费水平参差不齐。体育消费品主要是以实物为主,非实物的消费在体育消费中比例相对较小。2.北京市海淀区高中生进行实物体育消费的动机是运动服装穿着舒适;为了缓解学业压力以及增强体质是他们进行非实物体育消费的动机。超过半数的被调查者通过手机APP与电脑终端的方式获取体育产品信息,但在实际购买时是以实体店消费为主。3.65.1%的被调查者对已消费的体育产品感到满意,只有8.6%的人对已消费的体育产品感到不满意。其中不满意的原因主要为质量差,他们往往会选择通过“找商店或厂家退换”这种直接方式来维护自己的权益。4.促进北京市海淀区高中生体育消费行为的主观积极因素是:自身对体育运动感兴趣,时尚的衣饰可以让他们更自信,参加体育运动可以让他们精神愉悦;影响他们体育消费行为的主观消极因素是:不能长期坚持运动,身体不适或有疾病,不会某项体育运动技术;促进他们体育消费行为的客观积极因素是:受周围同学的影响,体育产品丰富多样,家里人支持他们的体育消费;影响他们体育消费行为的客观消极因素是:学习和业余生活紧张,体育消费价格过高,学校组织、宣传体育活动的力度不够。
[Abstract]:The rapid development of economy makes the sports industry rise, more and more people participate in sports activities, and the time and money invested are increasing exponentially. The related pursuit of sports activities has become one of the ways of life of modern people. High school students are also included. As successors to the socialist cause construction, the group of high school students is the future of the nation. Their point of view on sports consumption will gradually affect the future development of sports economy in China. The study on sports consumption behavior of high school students in Haidian District of Beijing can not only understand their current situation of sports consumption, but also guide their sports consumption behavior. At the same time, it can also provide a theoretical reference for other first-tier cities in China. This paper stands on the shoulder of the previous research results, adopts the methods of literature, questionnaire, expert interview, mathematical statistics, etc. A questionnaire was sent out to six senior high schools in Haidian District, Beijing. The title of the questionnaire was "the Research questionnaire of High School Sports consumption behavior in Haidian District of Beijing", so as to investigate the sports consumption behavior of high school students in Haidian District. The results are as follows: 1. More than 80% of high school students in Haidian District of Beijing have a positive attitude toward sports related consumption. However, their sports consumption level is uneven. The proportion of non-physical consumption in sports consumption is relatively small. 2. The motive of high school students in Haidian District of Beijing to spend physical sports is to wear comfortable sports clothes; In order to relieve academic stress and improve their physique, they are motivated to consume non-physical sports. More than half of the respondents obtained sports product information via mobile phone APP and computer terminal. However, in the actual purchase, 3.65.1% of the respondents were satisfied with the sports products they had consumed, while only 8.6% of the respondents were dissatisfied with the sports products they had consumed, among which the main reason for dissatisfaction was the poor quality. They often choose to protect their rights and interests directly by "looking for a shop or a factory to return" .4.The subjective positive factor to promote the sports consumption behavior of high school students in Haidian District of Beijing is: they are interested in sports. Fashion clothing can make them more confident, participation in sports can make them mentally happy, and the subjective and negative factors that affect their sports consumption behavior are: not persisting in exercise for a long time, physical discomfort or illness, The objective positive factors to promote their sports consumption behavior are: influenced by their classmates, the sports products are rich and diverse, and their family members support their sports consumption; The objective and negative factors affecting their sports consumption behavior are: the tension of study and amateur life, the high price of sports consumption, the insufficient strength of school organization and propaganda of sports activities.
【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05

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