我国滑雪场设施与装备发展现状及对策研究

发布时间：2018-04-12 20:30

本文选题：滑雪 + 滑雪设施　；参考：《北京体育大学》2017年硕士论文

【摘要】：随着我国经济快速增长和人民健康观念的转变,滑雪运动开始被广泛接受和推广。《国务院关于加快发展体育产业促进体育消费的若干意见》(国发[2014]46号)中明确提出要促进冰雪运动繁荣发展。北京成功申办2022年冬奥会和习近平总书记提出的“3亿人参与冰雪运动”使得我国滑雪产业迎来了新的发展高潮。滑雪设施与装备作为滑雪产业的上游组成部分,对于推动我国滑雪产业发展具有重要的带动和促进作用。明晰我国滑雪设施与装备发展现状与性能,探求提高市场占有率的对策对我国滑雪产业发展具有重要意义。本文通过文献资料法、实地调研法、专家访谈法和数理统计法,走访亚布力滑雪度假区、万达长白山滑雪度假区、阿勒泰将军山滑雪场、万龙滑雪场等我国知名滑雪场,对其滑雪设施与装备现状进行深入访谈和研究。利用灰色理论和BP神经网络,对未来我国滑雪场数量、滑雪人次及设施与装备需求进行预测和推算。通过对比国外知名滑雪设施与装备品牌,分析归纳出我国滑雪设施与装备制造产业存在产品结构单一、创新性不足,产品质量不达标、性能不完善,产品维护体系不健全、售后服务不到位,设施与装备供给无法满足市场需求等问题。笔者针对我国滑雪设施与装备产品存在的问题进行深入分析,提出应该健全滑雪设施与装备制造产业质量管理标准;制定相关政策扶持本土企业,打造本土品牌;建立产学研基地,提高自身创新能力;重视滑雪设施与装备产业研发人员、安装与检修人员、维护与服务人员的培养;消化吸收国外先进的滑雪设施与装备制造技术。为未来滑雪场设施与装备的选购、滑雪设施与装备制造企业的发展提供指导方向,提高滑雪设施与装备制造行业发展水平。
[Abstract]:With the rapid economic growth of our country and the change of people's concept of health,Ski sports began to be widely accepted and popularized. "some opinions of the State Council on speeding up the Development of Sports Industry and promoting Sports consumption" (Guofa [2014] 46) clearly proposed to promote the prosperity and development of ice and snow sports.Beijing successfully bid for the 2022 Winter Olympic Games and General Secretary Xi Jinping's proposal of "300 million people participating in ice and snow sports" has ushered in a new development climax for China's ski industry.As an upstream component of skiing industry, ski facilities and equipment play an important role in promoting the development of skiing industry in China.It is of great significance for the development of skiing industry in China to make clear the present situation and performance of ski facilities and equipment in China and to explore the countermeasures to increase the market share.Through the methods of literature, field investigation, expert interview and mathematical statistics, this paper visits some famous ski resorts in China, such as Yabli ski resort, Wanda Changbai Mountain ski resort, Altai Jiangjun Mountain ski resort, Wanlong ski resort, etc.The present situation of ski facilities and equipment is studied and interviewed.Based on the grey theory and BP neural network, the number of ski resorts, the number of ski trips, and the demand for facilities and equipment in China are predicted and calculated in the future.By comparing the famous skiing facilities and equipment brands abroad, this paper analyzes and concludes that the production structure of skiing facilities and equipment manufacturing industry in China is single, innovative, the product quality is not up to standard, the performance is not perfect, and the product maintenance system is not perfect.After-sales service is not in place, facilities and equipment supply can not meet market demand and other problems.The author makes a thorough analysis of the problems existing in the skiing facilities and equipment products in China, and puts forward that we should improve the quality management standards of the skiing facilities and equipment manufacturing industry, formulate relevant policies to support local enterprises, and create local brands.To establish the base of production, college and research, to improve their own innovation ability; to attach importance to the R & D personnel, installation and maintenance personnel, maintenance and service personnel of ski facilities and equipment industry; to absorb and absorb advanced foreign ski facilities and equipment manufacturing technology.It will provide guidance for the future ski facilities and equipment purchase, ski facilities and equipment manufacturing enterprises development, and improve the development level of ski facilities and equipment manufacturing industry.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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