现场观众对CBA山西赛区赛事安保满意度研究

发布时间：2018-04-12 23:34

本文选题：篮球赛事 + 安保工作　；参考：《山西大学》2016年硕士论文

【摘要】：随着我国综合国力的提升和广大民众对于体育需求的增加,篮球赛事的成功举办成为各地政府和企业发展体育产业,提升城市的形象的重要手段。而赛事安全保障的运作无疑是赛事成功举办的基石。而经济社会复杂多变的安全形势以及恐怖主义的蔓延等现象,使得体育赛事安保面临的严峻挑战。因此对赛事安保的研究有重大意义。本研究采用文献资料法、观察法、问卷调查法、数理统计法、逻辑分析法对中国篮球职业联赛山西赛区现场观众关于赛事安保的满意度进行调查研究,并运用SPSS20.0对所收集到的问卷进行统计分析,结合现场实地调研来阐述山西赛区现场观众的满意度情况,进而针对存在的问题提出相应的对策,为CBA赛事安保的未来发展提供数据参考。研究结果表明:(1)现场观众对山西赛区赛事安保满意度的量表由3个因子构成,即安保服务性、安保认知性、安保专业性,通过一致性检验得出该问卷有较好的信度和效度。(2)从本文的调查数据分析结果来看,山西赛区现场观众具有较高的安全防范意识,并且现场观众对山西赛区赛事安保总体满意度情况一般,未达到满意状态。相对来说,满意度较高的前五个分别是安保检查的流程、入场时液体的检查收缴、检票入场时的秩序、场馆座椅的安全、存包的服务。满意度较低的后五个分别是退场时人车分流的管理状况、对中场吸烟者的管理、安保的整体水平、保安赛中突发事件的处置、保安的服务态度。(3)由于观众与赛事安保接触的时间长度、内容角度、侧重点有所不同,不同性别、安保关注度、不同安保了解程度的观众对安保专业性评价有所不同,不同赛季数量的观众对安保服务性评价有所不同。(4)现场观众较好安全防范意识会提高安保服务要求,进而影响现场观众的赛事安保满意度,此外有关CBA赛事安保的针对性较高的文献,以及调查的样本量有限,致使研究的深度和客观性也受到一定的影响。基于现场观众对赛事安保满意度的评价,提出补齐安保短板;建立群众主动安保的意识;构建赛区安保服务星级标准等建议。
[Abstract]:With the improvement of our country's comprehensive national strength and the increase of the public's demand for sports, the successful holding of basketball games has become an important means for local governments and enterprises to develop the sports industry and enhance the image of the city.The safety and security of the event is undoubtedly the cornerstone of the success of the event.However, the complex and changeable security situation and the spread of terrorism make the security of sports events face severe challenges.Therefore, the study of race security is of great significance.This research adopts the literature method, the observation method, the questionnaire survey method, the mathematical statistics method, the logic analysis method to carry on the investigation and the research to the Chinese basketball professional league tournament Shanxi match area spot audience's satisfaction about the match security.And use SPSS20.0 to collect the questionnaire to carry on the statistical analysis, combine the field investigation to expound the Shanxi match area scene audience satisfaction situation, and then put forward the corresponding countermeasure in view of the existing problem.For the future development of CBA event security to provide data reference.The results show that the scale of the audience's satisfaction with the security of the Shanxi tournament is composed of three factors, namely, security service, security cognition, security professionalism.Through consistency test, the questionnaire has good reliability and validity. (2) from the analysis of the investigation data of this paper, it can be seen that the audience of Shanxi match area has a higher sense of safety and precaution.And the overall satisfaction of the audience to the Shanxi tournament security is general, did not reach the state of satisfaction.Relatively, the top five with higher satisfaction are the process of security inspection, the inspection and collection of liquid during admission, the order of admission, the safety of venue seats, and the service of storing bags.The last five with lower satisfaction were the management of passenger and vehicle diversion, the management of smokers in midfield, the overall level of security, and the handling of unexpected events in the security match.Due to the length of time, the content angle, the emphasis of the audience, the different gender, the security attention, the different level of security knowledge, the audience has different evaluation of the security professional, because of the length of time, the content angle, and the emphasis of the audience's contact with the event security security.The number of viewers in different seasons has different evaluation of security service. 4) the better safety awareness of the audience will improve the security service requirements, and then affect the security satisfaction of the audience.In addition, the research depth and objectivity are also affected by the high pertinence literature on the security of CBA events and the limited sample size of the investigation.Based on the evaluation of the security satisfaction of the scene audience, the paper puts forward some suggestions, such as filling up the security board, establishing the consciousness of the masses' active security, and constructing the star standard of the security service in the competition area, and so on.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G841

【参考文献】