生态四项运动发展战略定位与项目建设分析

发布时间：2018-04-29 18:25

本文选题：生态 + 体育　；参考：《北京体育大学》2017年硕士论文

【摘要】：生态四项运动创立之初将生态文明建设融入到体育、体育旅游,用健康产业促进地方经济发展,是以生态体育为主题的运动项目。2016年生态四项运动在原有标准化流程基础上,将文化创意产业对外输出,并举办生态四项论坛、成立生态四项联盟等,这些改变都会使生态四项运动的发展成为一次重要的转折。目前,生态四项运动项目建设方面还存在不足,本文对生态四项运动项目建设方面进行研究,通过专家访谈法、问卷调查法、数理统计法和SWOT分析法,筛选出影响生态四项运动推广建设的优势、劣势、机遇和威胁四方面因素,并进行战略定位研究,以期为生态四项运动项目建设提供理论依据。本文通过研究得出的主要结论如下:1.通过SWOT战略分析法,总结出生态四项运动发展的优势、劣势、机遇和挑战,战略发展模型为积极调整型战略,为生态四项运动未来赛事产品规范化、市场化运作、媒体推广、新产品研发提供指导意见。2.根据SWOT战略分析法定位,需要通过积极调整和利用组织外部优势机会,克服组织内部劣势,不断简化劣势威胁。完善生态四项运动推广标准化流程,把握政府引导有利时机积极开展市场化运作,在赛程中加入休闲体育体验旅游项目,促进生态四项运动的长足发展。3.生态四项运动项目核心为生态四项比赛,通过以建立知识产权保护、赛事产品规范化、市场化招商运作机制等途径完善生态四项运动项目建设,从而实现不同地域推广标准化生态四项运动。4.调查结果为重点进行市场化运作开发,为赞助商提供更优质的回报体系。运动员建议增加体育体验旅游环节,媒体方面希望广泛吸纳国际媒体参与报道,在国际范围内宣传推广生态四项运动。
[Abstract]:The construction of ecological civilization was integrated into sports, sports tourism and local economic development with health industry at the beginning of the establishment of ecological sport, which is a sport with ecological sports as its theme. Exporting cultural and creative industries to the outside world, holding four ecological forums and setting up the four ecological alliances, all these changes will make the development of the four ecological movements an important turning point. At present, there are still deficiencies in the construction of ecological four sports. This paper studies the construction of ecological four sports, through expert interview, questionnaire survey, mathematical statistics and SWOT analysis. In order to provide the theoretical basis for the construction of the ecological four sports, four factors affecting the promotion and construction of the ecological four sports are selected, such as the advantages, disadvantages, opportunities and threats, and the strategic orientation is studied in order to provide a theoretical basis for the construction of the ecological four sports. The main conclusions of this paper are as follows: 1. Through the strategic analysis of SWOT, this paper summarizes the advantages, disadvantages, opportunities and challenges of the development of the ecological four sports. The strategic development model is a positive adjustment strategy, which is the standardization, marketization and media promotion of the future events of the ecological four sports. New product R & D provides guidance. 2. According to the positioning of SWOT strategic analysis method, we need to actively adjust and utilize the opportunities of external advantages of organizations, overcome the internal weaknesses of the organization, and constantly simplify the threat of inferiority. Improve the process of promoting standardization of ecological four sports, grasp the favorable opportunity for the government to carry out market-oriented operation, add leisure sports experience tourism in the course of the competition, and promote the rapid development of ecological four sports. 3. The core of the ecological four-sport project is the ecological four-event competition. By establishing intellectual property rights protection, standardizing the products of the event, and marketing the operating mechanism of attracting investment, the construction of the ecological four-sport project is improved. So as to achieve the promotion of different regions standardized ecological four sports. 4. The results of the investigation focus on market-oriented operation and development to provide sponsors with a higher-quality return system. Athletes suggest to increase sports experience tourism links, the media hope to extensively attract international media to participate in the report, in the international scope of publicity and promotion of the ecological four sports.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G888

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