哈尔滨市冬季休闲体育参与及消费现状研究

发布时间：2018-05-01 12:31

本文选题：哈尔滨 + 冬季休闲体育　；参考：《哈尔滨体育学院》2017年硕士论文

【摘要】：随着人们生活水平不断地提高,休闲体育正逐渐成为人们日常生活不可缺少的重要组成部分。哈尔滨市独特的冰雪资源和优越的地理位置,为我市发展冰雪休闲体育及冰雪体育产业奠定了良好的自然基础,近年来,在政府的大力支持与帮助下,冬季休闲体育运动产业已进入快速发展时期,使得对冬季休闲体育参与及其消费情况的研究具有了时代意义。本文主要采用文献资料法、实地考察法、问卷调查法、数理统计法、逻辑分析法等研究方法对哈尔滨市冬季休闲体育参与及消费情况进行研究。切实摸清了我市冬季休闲体育参与人群的基本特征及参与人群的消费情况,理清主要影响因素,并提出针对性的意见和建议。为哈尔滨市冬季休闲体育的繁荣发展,丰富我市体育文化内容,促进我市冬季休闲体育更快、更好的发展作出有益的探索。研究结果表明:(1)近年来,哈尔滨市冬季休闲体育事业发展较快,已经成为人们日常生活的重要组成部分。(2)哈尔滨市冬季休闲体育参与及消费人群中,男性数量略高于女性,中老年等休闲时间较多的人的数量高于工作和学业繁忙的人群。学生的主要冬季体育活动多有学校组织进行,个人自发行为较少。冬季休闲体育消费者中,企业职员、私营业主,事业单位职员、公务员为主要人群,74.8%的消费者年收入在2万元以上。(3)哈尔滨市南岗、道理、道外、香坊四个主城区的冬季休闲体育参与及消费者数量高于平房、松北、阿城、呼兰四个城区。离主城区较近的平房、松北两个城区高于离主城区较远的阿城、呼兰两个城区,其主要原因是经济发展程度和交通便利度不同。(4)哈尔滨市居民对于健身消费的意愿不强,一方面是因为健身消费意识的落后,另一方面是因为哈市居民的人均收入较低。(5)场地、设施资源数量、分布合理化,消费结构多样化,项目设置多元化、时尚化,消费产品价格合理化,健身指导身边化,宣传日常化是哈尔滨市冬季休闲体育消费者的需求现状。(6)社会体育指导员数量非常低,多由非专业人士兼任或临时聘请,不利于长期开展社区群众体育工作。由于职能不清,收入低,保障性差,且不受重视,因此体育专业人才一般不原因从事这个工作。(7)人们一般选择在双休日或节假日进行冬季休闲体育活动,这与以往的研究一致,且不受季节影响。而选择晨练的人群多数为离退休的中老年人群。(8)多数人采取每周一次的活动频率,持续时间多在1-2小时之内,主要是因为气候的寒冷和工作的繁忙,人们仍然有较强烈的“猫冬”思想。鉴于以上结论,我提出的建议是:(1)政府、体育局对全省冬季休闲体育场馆设施、数量进行科学规划,合理布局;(2)加强冬季休闲体育设施建设与维护.;(3)政府、体育局积极组织、承办冬季休闲体育项目国际性赛事,增加观赏性消费活动内容,均衡消费结构;(4)努力创新,开发适合哈尔滨市方便可行的冬季休闲体育项目;(5)哈尔滨市政府为主导,外树形象,内树政策,推进全社会冬季休闲体育活动氛围。并加强网络媒体的运用,举办国际性赛事,提高城市知名度,提高项目普及度,消费者参与度。最终多角度、全方位实现冬季休闲体育宣传工作。;(6)培养社会体育指导员。
[Abstract]:With the continuous improvement of people's living standard, leisure sports is becoming an indispensable part of people's daily life. The unique ice and snow resources and superior geographical position of Harbin have laid a good natural foundation for the development of ice and snow leisure sports and ice and snow sports industry in our city. In recent years, the government has strongly supported it. Under the help of the winter leisure sports industry has entered a period of rapid development, making the study of winter leisure sports participation and consumption situation has the significance of the times. This paper mainly adopts the literature data method, field survey method, questionnaire survey method, mathematical statistics method, logic analysis method and other research methods to Harbin winter leisure sports ginseng In order to make a clear understanding of the basic characteristics of the people participating in the winter leisure sports and the consumption situation of the people involved in the city, make clear the main influencing factors and put forward the pertinent suggestions and suggestions. It also enriches the sports culture content of Harbin city in winter and promotes the winter leisure body in our city. The results show that: (1) in recent years, Harbin's winter leisure sports industry has developed rapidly and has become an important part of people's daily life. (2) in the winter leisure sports participation and consumption population in Harbin, the number of men is slightly higher than that of women, and the leisure time of middle and old age is more. The number of people is higher than those of the work and the busy school. The main winter sports activities of the students are organized by schools and less spontaneous behavior. In winter leisure sports consumers, enterprise staff, private owners, public servants, civil servants are the main groups, and 74.8% of the consumer's annual income is over 20 thousand yuan. (3) Nangang, Harbin, In the four main cities of Xiangfang, the winter leisure sports participation and the number of consumers are higher than that of the flat house, Songbei, A Cheng, and Hulan four urban areas. It is close to the home town, and the two districts in Songbei are higher than the far away from the main city of A Cheng and the two urban areas of Hulan. The main reasons are the different economic development and transportation convenience. (4) Harbin The city residents' desire for fitness consumption is not strong, on the one hand because of the backwardness of the awareness of fitness consumption, on the other hand, because of the lower per capita income of the residents of the city. (5) the number of facilities, the rationalization of the number of facilities, the diversification of the consumption structure, the diversification of the project, the rationalization of the price of the consumer products, the development of the fitness guidance, the propaganda and publicity. Day to day is the demand status of leisure sports consumers in Harbin in winter. (6) the number of social sports instructors is very low, mostly by non professionals or temporary employment, which is not conducive to the long-term development of community mass sports work. Because of the lack of functions, low income, poor security, and no attention, sports professionals are generally not engaged in the reasons. This work. (7) people generally choose winter leisure sports activities in winter or holidays, which are consistent with the previous studies and are not affected by the seasons. Most people choose morning exercises for retired middle-aged and elderly people. (8) most people take a weekly frequency of activity for more than 1-2 hours, mainly because of gas. In view of the cold weather and busy work, people still have a strong "cat and winter" idea. In view of the above conclusions, I put forward suggestions: (1) the government, the Sports Bureau has a scientific planning and rational layout of the leisure sports facilities and facilities in winter in the whole province; (2) strengthening the construction and maintenance of leisure sports facilities in winter. (3) the government and the Sports Bureau actively organize, Undertake international sports events of winter leisure sports events, increase the content of ornamental consumption activities, balance the consumption structure; (4) strive to innovate, develop suitable and feasible winter leisure sports projects in Harbin city; (5) Harbin municipal government as the dominant, external tree image, internal policy, promote the whole society winter leisure sports atmosphere. And strengthen the network The use of the media, holding international competitions, improving the popularity of the city, improving the popularity of the project, and the participation of the consumers. Finally, the winter leisure sports publicity work is realized in all directions. (6) the training of social sports instructors.

【学位授予单位】：哈尔滨体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G812.4

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