合作经历视角下炉窑设备投标报价的影响因素研究

发布时间：2018-05-01 17:09

本文选题：合作经历 + 投标报价　；参考：《天津大学》2016年硕士论文

【摘要】：随着中国经济发展进入了新常态,煤炭、焦炭、钢铁行业都面临严重的产能过剩,短期内难以达到供需基本平衡。而这些行业正是炉窑设备的主要终端市场,在这种新的经济环境下炉窑领域项目的类型也有所转变:由新增设备,转变为改造升级已有的老旧设备;这将带来承包商与业主单位再次合作的机会增多,炉窑设备承包商需要适应这种新的模式并制定相应的策略,因此在合作经历的视角下,探索投标报价的影响因素具有现实意义。本文立足于炉窑设备招投标活动的现状,首先,概述了国内外对于投标价格影响因素、投标决策等内容的研究情况,指出了现有研究的不足之处,并从中选取了合作经历下影响投标报价可供借鉴的因素;随后,从承包商投标报价的决策过程入手,根据作者多年来从事项目投标报价工作积累的经验,并通过向行业内资深人员进行问卷调查和深度访谈对影响因素进行增减和修正,指出对业主相关信息的收集是决策的前提,论述了投标单位应当在合作中收集哪些方面的信息,并可以使之变成对投标决策有用的信息;其次,通过描述性统计分析,确认所有33个因素对合作经历在炉窑设备招投标中的影响都很重要,其中影响报价因素重要程度排名前三位的分别是“业主单位的财务状况”、“类似项目的标底”和“付款习惯、尾款支付期限”;困难程度中最容易获得的前三位因素分别是“是否有第三方监理参与该项工程”、“业主单位是否接受多方案报价”和“业主的单位是否已有与招标项目类似项目在运行”。本文还将合作经历下对炉窑设备投标报价影响因素的重要程度和获得的困难程度进行关联分析,建立四象限图表,将其中第一象限命名为保证因素,第二象限命名为争取因素,第三象限命名为注意因素,第四象限命名为忽略因素,并针对各类型因素的影响进行分析,进而提出相应策略。最后,本文根据上述分析结论和不同的客户群体提出有针对性的投标报价建议,希望招投标双方在合作中增加互信,信息公开和完善合同约束机制。
[Abstract]:As China's economic development has entered a new normal state, coal, coke and iron and steel industry are facing serious overcapacity, and it is difficult to achieve the basic balance of supply and demand in the short term. These industries are the main terminal market of furnace and kiln equipment. In this new economic environment, the types of projects in the field of furnace and kiln have also changed: the new equipment is transformed into transformation. Upgrade the existing old and old equipment; this will bring more opportunities for the contractor and the owner to cooperate again. The furnace equipment contractor needs to adapt to this new model and make the corresponding strategy. Therefore, it is of practical significance to explore the influence factors of the bid quotation under the perspective of cooperation experience. This article is based on the bidding activities of the furnace equipment. In the first place, first of all, this paper summarizes the research situation on the factors affecting the bidding price at home and abroad, the bidding decision and so on, points out the shortcomings of the existing research, and selects the factors that can be used for reference under the cooperation experience. Then, starting with the decision-making process of the Contractor's bid quotation, the author engaged in the project investment for many years. The experience of bidding work is accumulated, and the influencing factors are added and revised by questionnaire survey and in-depth interview to the senior personnel in the industry. It is pointed out that the collection of relevant information to the owners is the premise of decision making. It also discusses the information that the tender units should collect in the cooperation, and can make it become useful to the bidding decision. Secondly, through descriptive statistical analysis, it is confirmed that all 33 factors are very important to the influence of the cooperation experience in the furnaces and furnaces bidding. Among them, the first three places are "the financial situation of the owner unit", "the bottom of the similar project", the "payment habit, the end payment term"; The first three factors which are the most easy to obtain are "whether there are third parties to participate in the project", "whether the employer accepts multiple scheme quotes" and "whether the employer's unit has a similar project with the bidding project in operation". Degree and the degree of difficulty obtained, establish the four quadrant chart, the first quadrant is named as guarantee factor, the second quadrant is named as the factor, the third quadrant is named attention factor, the fourth quadrant is named as the neglecting factor, and the influence of various types of factors is analyzed, and then the corresponding strategy is put forward. Finally, this paper On the basis of the above analysis and different customer groups, the paper puts forward some suggestions on bid quotation, and hopes that both parties will increase mutual trust in cooperation, information disclosure and improve the contract constraint mechanism.

【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F284

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