T公司航运电子商务平台货运代理服务运营策略研究

发布时间：2018-05-09 14:33

本文选题：电子商务平台 + 货物货运代理　；参考：《东华大学》2016年硕士论文

【摘要】：改革开放以来,中国经济一直在飞跃的发展,特别是制造业和贸易的不断发展,为货运代理业的产生和成长创造了客观条件。据不完全统计,改革开放前由外经贸部审批的一级货运代理企业已经由当时的6000家发展到目前在商务部备案的货运代理企业已经达到了2000多家以上。然后近年来由于受到全球经济不景气以及国内运力过剩、国际贸易量下降、航运企业经营成本增加等因素影响,整个航运业近两年一直低迷不振,2015年波罗的海指数(BDI)价更是一度跌破500点,到2016年1月份更是降到383点,这就意味着航运公司几乎在贴近成本运营。随着市场竞争的不断激烈,传统的依靠信息中介服务的货运代理业显然已经无法适应互联网对行业的更新和变革,低利润率和高人工成本是悬在货运代理企业头顶上的达摩克里斯之剑,订单量缩减、恶性低运价竞争更是让货运代理企业的经营雪上加霜。在这样严峻的行情之下,目前国内货运代理航运电子商务平台已经如火如荼在不断产生和发展,企业只有尽快调整传统的运营模式,找到合适自己的平台模式并进行改革才能踏上互联网+的列车,在蓬勃发展的市场中分得一杯羹。随着信息技术在中国近几年的高速发展,几乎所有的行业都已经被信息技术所渗透甚至引发了很多行业的变革。各个航运公司和货运代理公司都分别建立了自己运营的电子商务系统,初步完成了电子商务系统的基础建设,将货物信息查询、订舱以及仓储功能都移动到了线上。航运业也因此进入了电商时代。作为货运代理企业中的全球集团型企业t公司,是远东地区一家提供货运及物流服务的公司,一直以来在本着为客户提供优质服务、满足客户需求的原则上,积极的开拓新的业务领域和运营模式,在面对近几年蓬勃发展的电子商务平台竞争形势下,更是开拓了自己的初步运营平台。然而在当前资金和新的竞争对手不断介入,原有市场上平台不断兼并扩大的激烈竞争行情下,现有的t公司运营电子商务平台并不能够完全适应并占领足够的市场竞争和份额,由此本文将围绕航运电子商务平台的货运代理业务板块进行研究。本文首先通过对货运代理行业和电子商务平台的发展进行回顾和总结,整理出两者相通的重要节点,再对现行市场下的国内外航运电子商务平台发展现状进行比较分析,得出平台市场现状和优缺点。然后论文重点基于PEST和SWOT分析法对T公司航运电子商务平台运营中的问题和改善需求进行剖析研究。最后通过本论文的研究,得出T公司航运电子商务平台的服务运营优化策略。
[Abstract]:Since the reform and opening up, China's economy has been developing by leaps and bounds, especially the continuous development of manufacturing and trade, which has created objective conditions for the emergence and growth of freight forwarding industry. According to incomplete statistics, the number of freight forwarders approved by MOFTEC before reform and opening up has grown from 6000 at that time to more than 2000 at present in the Ministry of Commerce. Then in recent years, due to the global economic downturn and the excess domestic transport capacity, the volume of international trade has declined, and the operating costs of shipping enterprises have increased. The industry as a whole has been depressed for nearly two years, with the Baltic index falling below 500 points in 2015 and falling to 383 in January 2016, meaning shipping companies are close to operating at cost. With the fierce competition in the market, the traditional freight forwarding industry, which relies on information intermediary services, has obviously been unable to adapt to the updating and transformation of the industry by the Internet. Low profit rate and high labor cost are the sword of Damo Chris on the top of freight forwarder's head, the quantity of order is reduced, and the vicious low price competition makes the operation of freight forwarder even worse. Under such a severe market situation, at present, domestic freight forwarders and shipping e-commerce platforms have been emerging and developing in full swing. Enterprises have to adjust their traditional operation mode as soon as possible. Finding the right model for your own platform and reforming it to get on the internet will get a slice of the booming market. With the rapid development of information technology in China in recent years, almost all industries have been infiltrated by information technology and even caused many industry changes. Each shipping company and freight forwarding company have set up their own electronic commerce system, and have completed the basic construction of the electronic commerce system, and have moved the function of goods information inquiry, booking and warehousing to the line. The shipping industry has thus entered the era of e-commerce. As a freight forwarder, global conglomerate t company is a company providing freight and logistics services in the far east. It has always been in line with the principle of providing quality services to customers and meeting their needs In the face of the competitive situation of e-commerce platform in recent years, it has opened up its own initial operating platform. However, in the current capital and new competitors constantly intervene in the original market platform merger and expansion of the fierce competition, the existing t-company operating e-commerce platform can not fully adapt to and occupy sufficient market competition and share. This paper will focus on shipping e-commerce platform freight forwarder business plate research. Firstly, this paper reviews and summarizes the development of freight forwarding industry and e-commerce platform, and then compares the development status of domestic and foreign shipping e-commerce platforms in the current market. Get the platform market status and advantages and disadvantages. Then based on PEST and SWOT analysis, the paper analyzes the problems and improvement requirements of T Company's shipping e-commerce platform. Finally, through the research of this paper, the optimization strategy of service operation of T company shipping e-commerce platform is obtained.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F552.6

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