游戏产品的策划和运营研究

发布时间：2018-05-09 16:22

本文选题：策划 + 运营　；参考：《苏州大学》2016年硕士论文

【摘要】：随着经济和科技的发展,尤其是信息时代的到来,游戏产业迎来了发展的黄金时期,游戏类型不断推陈出新、玩法更是日新月异,团队竞技游戏拥有广泛的群众基础,混合风格的游戏类型始终备受玩家青睐。随着计算机技术的进步和玩家欣赏水平的提高,游戏市场竞争越来越激烈,产品重复建设同质化严重,整体成本越来越高。游戏玩法更新带来的新鲜体验期越来越短,压缩了游戏运营的周期,间接加大了游戏研发的风险。如何有效控制游戏研发的风险,以更快的速度、较低的成本和优质的体验,延长游戏周期,是游戏行业从业者关心的问题。本文研究了游戏产品的策划和运营,从游戏策划理论入手,设计游戏数据库,同时建立运营分析系统,形成策划和运营的有效互动,通过研究游戏的平衡理论、自定义数据库赋值、收集运营分析系统信息、比对战斗、经济等游戏元素专题分析等方式,建立了开发者与玩家之前的桥梁。游戏版本的迭代就是游戏玩法的更新,以低风险、微调整、低成本、高速度推动游戏发展,游戏数据库赋值可调整,同时监控运营数据实时反馈、分析市场偏好,带动策划研发更好的贴近玩家需求。本研究的核心结构主要分为三部分。第一部分描述了策划平衡理论,从游戏平衡、数据库数值设定、职业特性等方面展开。第二部分提出了游戏运营分析系统的需求和设计,兼顾了项目管理和商业计划。第三部分是研究了策划和运营的互动,即数据库数值计算与运营分析系统统计反馈的互动,其案例切入角度有战斗方面、经济方面,以数值计算结果模拟检验了游戏预期过程。本研究基于原创的游戏项目,有完整的设定、数据、规则、架构,囿于项目资源、个人精力、论文篇幅有限,先展示了部分互动案例并拟定若干方向,期待再深入研究。
[Abstract]:With the development of economy and science and technology, especially the arrival of the information age, the game industry ushered in the golden period of development. The mixed style of the game type has always been favored by the players. With the progress of computer technology and the improvement of players' appreciation level, the competition in the game market is becoming more and more fierce, the product repeat construction is homogenized seriously, and the overall cost is higher and higher. The fresh experience period brought by the renewal of game playing method is shorter and shorter, which compacts the period of game operation and indirectly increases the risk of game development. How to effectively control the risk of game R & D, with faster speed, lower cost and better experience, prolonging the game cycle, is the concern of the game industry practitioners. This paper studies the planning and operation of game products, starting with the theory of game planning, designs the game database, establishes the operation analysis system, forms the effective interaction between planning and operation, and studies the game balance theory. Custom database assignment, collection of operational analysis system information, comparison of combat, economic and other game elements of the thematic analysis methods, to build a developer and player before the bridge. The iteration of the game version is the update of the game playing method. It promotes the development of the game with low risk, micro adjustment, low cost and high speed. The game database assignment can be adjusted. At the same time, the real-time feedback of the operation data is monitored and the market preference is analyzed. Drive planning R & D better close to the needs of players. The core structure of this study is divided into three parts. The first part describes the theory of planning balance, from game balance, database numerical settings, professional characteristics and so on. In the second part, the requirements and design of the game operation analysis system are put forward, and the project management and business plan are taken into account. The third part is to study the interaction between planning and operation, that is, the interaction between database numerical calculation and statistical feedback of operational analysis system. This research is based on the original game project, has the complete setting, the data, the rule, the structure, is limited by the project resources, the personal energy, the paper space is limited, first has displayed some interactive cases and proposed several directions, anticipates further research.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP317

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