《人民画报》涉农报道中农民幸福的媒介话语建构研究

发布时间：2018-06-01 15:00

  本文选题：涉农报道 + 农民幸福　； 参考：《南京师范大学》2017年博士论文

【摘要】：《人民画报》创刊于1950年7月,是新中国第一本用图片来报道新闻的刊物,创刊以来发行面广量大,至今从未间断。本文以《人民画报》创刊以来的涉农报道为研究对象,以画报中的农民幸福为主题,对画报中不同历史时期的涉农报道进行分类统计,并进行定量和定性的文本分析和媒介话语分析,分析报道中农民幸福的叙事与表意,以及画报对农民幸福的媒介话语建构,探究画报涉农报道中农民幸福的话语内容、话语立场、话语倾向,从而发现画报在涉农报道叙事表意中承担的角色,发现农民幸福的话语建构中潜藏的国家政治、经济、社会、文化发展逻辑。过渡时期(1949-1956),《人民画报》的涉农报道对农民的幸福进行了肯定,并对农民的幸福进行了较为全面的渲染,丰收景象、农民生活条件天翻地覆的变化让农民沉浸在幸福之中。同时对农民幸福的内容和归因进行了积极的引导,强调农民幸福的获得是共产党的领导,强调只有组织起来才能战胜生产建设中的困难,才能获得丰收、获得幸福,从而引导农民对共产党、组织集体、互助合作的认同,并推演出互助合作的集体归宿就是农民的幸福。探索时期(1957-1976),农民的幸福尽管在内容上延续了前一时期对物质生活条件的满足,然而在集体归宿方面的幸福得到了进一步强化,并越来越趋向于对物质幸福内容的替代,幸福的内容还越来越超越物质生活的基本满足,成为战天斗地、建设贡献的精神超越,成为超越资本主义世界的美好愿望,成为社会主义集体归宿的自豪,成为文化革命斗争中的狂热激情,从而成为国家政治经济的附庸,以致农民幸福的内容被异化,幸福的概念被偷换。改革开放时期(1977-1999),画报的涉农报道见证了共产党工作中心和经济体制的转变,见证中国农民生活水平的日益提高,见证了中国农民的主体性在生产生活中的逐步发挥,基本还原了农民幸福生活的真实面貌,从而建构了这一时期农民幸福的主要内容和核心价值。报道中体现出农民幸福的个人立场、媒介立场、官方立场,宣传农民富裕幸福的成功经验,积极探索富裕幸福的方法途径,对农民追求物质富裕幸福进行了肯定和鼓动。新世纪以来(2000-2016),画报的涉农报道对农业的发展没有进行过多的炫耀,也没有太多的农民富裕幸福的叙事,而对“三农”发展过程的很多问题进行了呈现。同时,画报涉农报道中农民增收和现代农业建设的话语较为集中,城乡关系、新农村建设和农村城市化发展成为新世纪画报涉农报道的主旋律。在这些涉农报道中,展开了城乡发展和农民幸福的追问,交织着农民增收的方法、途径和追求,进行着农民幸福与不幸的综合叙事,演绎了农民幸福的丰富内涵,表达了广大农民对幸福的进一步追求,并通过共产党的大政方针和具体措施,阐释了国家存在和领导的意义。将《人民画报》60多年来涉农报道中农民幸福的媒介话语建构纳入政治经济文化历史等发展轨迹中,从话语转变的角度对农民幸福的媒介话语进行传播政治经济学观照时发现,不同历史时期农民幸福的叙事具有明显的特点和转向,而国家在不同历史时期的政治、经济和意识形态等对话语建构起决定作用。过渡时期和探索时期,画报涉农报道中农民幸福的话语铺天盖地,农民在物质和精神生活方面的幸福、个人和集体方面的幸福得到了全面铺陈,同时更倾向于精神的和集体的幸福,并呈现为一边倒的农民非常幸福的倾向,没有任何农民不幸或问题的负面报道。改革开放初期,农民幸福的话语出现了明显的转向,在画报建构的物质幸福、精神幸福和农民主体性地位之间的关系和重点呈现出独具时代的特征,在幸福话语建构的媒介立场上出现了迥然不同。新世纪以来,尽管报道话语与改革开放以来的话语一脉相承,但在进行农民幸福的话语呈现时,出现了很多农民不幸的批评话语,呈现出农民幸福与不幸均衡报道的话语转向。在这些转向的背后,体现出党报媒介话语的霸权和意志,以及国家主流意识形态的影响、控制和转变,呈现出《人民画报》作为媒介的传播政治经济学的操控逻辑。也能发现,在社会发展进程中《人民画报》已然成为共产党的宣传手段,在需要解决一定的政治、经济、社会、文化等问题方面具有良好的社会控制效果。
[Abstract]:"People's pictorial newspaper" was published in July 1950. It is the first publication in New China to report news with pictures. Since the publication, the issue has been widely distributed and has never been interrupted. According to the statistics and the quantitative and qualitative text analysis and media discourse analysis, the narration and expression of the farmers' happiness in the report, and the construction of the media discourse on the happiness of the peasants are analyzed, and the discourse content, the discourse position and the utterance of the farmers' happiness in the agricultural reports of the pictorial report are explored, thus finding that the pictorial is in the form of the narration of the agricultural reports. The role of it was found in the construction of the state political, economic, social and cultural logic in the discourse construction of farmers' happiness. During the transition period (1949-1956), the agro related reports of the people's pictorial report affirmed the farmers' happiness, and the farmers' happiness was fully stained, the harvest scene and the farmers' living conditions changed over and over. The peasants were immersed in happiness. At the same time, the contents and attributions of farmers' happiness were actively guided, and the achievement of the peasants' happiness was the leadership of the Communist Party. It was emphasized that only by organizing can the difficulties in production and construction be overcome, so as to gain a good harvest and gain happiness, thus guiding the farmers' identification of the Communist Party, the organization and cooperation. The collective return of mutual assistance and cooperation is the happiness of the farmers. In the period of exploration (1957-1976), the happiness of the peasants was further strengthened in the content of the content of the content of the material living conditions, and more and more tended to replace the content of material happiness, and the content of happiness. More and more surpassing the basic satisfaction of material life, becoming a battle field, building a spiritual transcendence of contribution, becoming a good desire to transcend the capitalist world, becoming the pride of the socialist collective home, becoming a fanatical passion in the cultural revolution, and becoming the appendage of the state's political economy, so that the content of the farmers' happiness is alienated. The concept of happiness was replaced. During the period of reform and opening up (1977-1999), the agricultural reports of the pictorial report witnessed the transformation of the Communist Party's work center and the economic system, witnessed the growing improvement of the living standard of the Chinese peasants, witnessed the gradual exertion of the Chinese peasants' subjectivity in the production and life, and thus basically restored the real face of the happy life of the peasants, thus The main content and core value of the farmers' happiness in this period were constructed. In the report, the personal position of the farmers' happiness, the media position, the official position, the successful experience of the farmers' prosperity and happiness, the way to explore the rich happiness, and the farmers' pursuit of material prosperity and happiness were affirmed and agitated by the new century (2000-2016 The agricultural reports of the pictorial report have not too much show off for the development of agriculture, and there are not too many farmers' rich and happy narration, but many problems of the "three rural" development process have been presented. At the same time, the words of farmers' income increase and modern agricultural construction are more concentrated, urban and rural relations, new rural construction and rural cities. In the new century, the development of urbanization has become the main theme of the report of agriculture related to agriculture in the new century. In these agricultural reports, the development of urban and rural and the pursuit of farmers' happiness are carried out, the methods, ways and pursuit of farmers' income increase are interwoven with the comprehensive narration of farmers' happiness and misfortune, and the rich connotation of farmers' happiness is deducted and the peasants' happiness is expressed. Through the Communist Party's policy and specific measures, it explains the significance of the national existence and leadership. The media discourse construction of the farmers' happiness in the people's pictorial report >60 has been included in the development of political, economic and cultural history in the years of the people's pictorial report, and the media discourse of the farmers' happiness is transmitted from the angle of discourse transformation. It is found that the narration of farmers' happiness in different historical periods has obvious characteristics and turns, while the state plays a decisive role in the construction of discourse construction in different historical periods, such as politics, economy and ideology. Happiness in life, personal and collective happiness has been fully developed, and more inclined to spiritual and collective happiness, and to be a very happy tendency of one side of the peasants, without any negative reports of the misfortune or problems of the peasants. In the early period of reform and opening up, the words of the happiness of the farmers appeared in a clear shift and in the construction of the pictorial construction. The relationship and emphasis between material happiness, spiritual happiness and the status of the peasants' subjectivity present the characteristics of the unique era, which are very different in the media position of the construction of the happy discourse. Since the new century, although the discourse and the discourse of the reform and opening up have come down in one continuous line, it appears when the discourse of the farmer's happiness is presented. Many of the peasants' unfortunate criticism of the discourse showed a turn in the discourse of the happiness and misfortune of the peasants. Behind these turns, the hegemony and will of the media discourse of the party newspaper, as well as the influence of the mainstream ideology of the state, control and transformation, showed the manipulation logic of the political economy of the media of the "people's pictorial" as the medium. It can be found that in the process of social development, the people's pictorial newspaper has become the propaganda means of the Communist Party, and has a good social control effect in solving certain political, economic, social and cultural issues.
【学位授予单位】：南京师范大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：G212
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本文编号：1964593