汽车零部件采购中的快速拍卖谈判模式研究

发布时间：2018-06-19 17:23

本文选题：传统谈判 + 快速拍卖谈判模式　；参考：《对外经济贸易大学》2017年硕士论文

【摘要】：本文的研究目的是通过数学模型以及案例分析,研究汽车企业零部件采购中的快速拍卖谈判模式的流程及应用。随着当下中国经济新常态的开始,中国经济增长正式放缓,各行各业都面临着更加严峻的考验,汽车行业也不例外。在新的大环境下,以及汽车保有量日趋饱和的今天,通过优化和降低零部件采购成本,保持利润稳定增长,实现汽车行业利润最大化显得尤为重要。根据统计资料和财务分析显示,汽车行业产品成本70%-80%是由采购引起的,采购成本每降低1%,利润将提高5%-10%(汽车零部件联合采购运作模式研究,作者庄林风,张光明)。所以作者认为,零部件成本谈判显得至关重要。本文的研究内容是首次引入汽车零部件采购中的快速拍卖谈判模式。通过数学模型的建立,剖析了快速拍卖谈判中供应商排序环节的重要性和必要性,突出了快速拍卖的优势。同时通过案例分析与传统双边谈判模式进行对比,加深对快速拍卖谈判模式的解读。快速拍卖模型保证了公平公正,同时又可以帮助采购方获得最具有竞争的报价,为企业降本增效贡献力量。本文主要运用了分析比较法,亲身经历法,层次分析法,SWOT分析法等方法。本文的研究成果是帮助国内汽车企业认识了解快速拍卖谈判模式,对其优缺点做了详细的分析,为国内汽车企业零部件采购谈判模式的选择提供重要参考。通过国内豪华汽车品牌的合资企业的谈判实际案例展示,对快速拍卖模式的应用进行全面介绍。
[Abstract]:The purpose of this paper is to study the process and application of rapid auction negotiation model in auto parts purchasing through mathematical model and case study. With the beginning of the new normal of China's economy, China's economic growth is officially slowing, all walks of life are facing a more severe test, the auto industry is no exception. In the new environment, as well as the increasing saturation of vehicle ownership, it is particularly important to optimize and reduce the cost of parts procurement, maintain a steady growth of profits and achieve the maximum profit of the auto industry. According to the statistical data and financial analysis, 70% -80% of the product cost of automobile industry is caused by purchasing. Every time the purchase cost is reduced, the profit will be increased by 5% -10% (study on the operation mode of joint purchasing of automobile parts and components, author Zhuang Linfeng, Zhang Guangming. Therefore, the author believes that part cost negotiation is very important. The research content of this paper is to introduce the rapid auction negotiation mode in auto parts purchasing for the first time. Through the establishment of mathematical model, this paper analyzes the importance and necessity of supplier ordering in fast auction negotiation, and highlights the advantages of fast auction. At the same time, through the case analysis and the traditional bilateral negotiation model to deepen the interpretation of the rapid auction negotiation model. The fast auction model ensures fairness and fairness, and at the same time, it can help the buyer to obtain the most competitive quotation and contribute to the cost reduction and efficiency increase of the enterprise. This paper mainly uses analytical comparison method, personal experience method, analytic hierarchy process (AHP) method and SWOT analysis method. The research result of this paper is to help domestic automobile enterprises to understand the model of rapid auction negotiation, to make a detailed analysis of its advantages and disadvantages, and to provide an important reference for the selection of the negotiation mode of parts procurement for domestic automobile enterprises. This paper introduces the application of the rapid auction model through the demonstration of the actual case of the domestic luxury automobile brand joint venture negotiation.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471

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