通过符号意义转向走出消费主义误区

发布时间：2018-04-18 11:29

本文选题：消费主义 + 符号象征意义　；参考：《北京林业大学》2014年硕士论文

【摘要】：本文重点引用鲍德里亚对消费社会的批判理论,将符号学引入消费,进一步对消费主义进行剖析。本文在研究消费主义的过程中发现消费主义有其存在的合理性及某些积极意义,并借鉴中西方对消费主义理论的研究基础,发现消费主义是西方资本主义的产物——工业革命促进资本主义经济的飞速发展,资本的积累以及资本扩张都刺激了经济的发展。然而,随着人们生活水平的提高,物质生产、生活的需求已无法满足人日益增长的精神欲望的满足,人们开始将注意力转移到对“物”的符号意义追求上来,更加强调商品给人们带来的精神价值需求。通过商品的符号意义彰显个人的身份地位、社会财富等。那些拥有大量财富、具有消费能力的人为了获得欲望的满足而进行炫耀性、奢侈性、浪费性消费,在一定程度上获得了虚荣心的满足,促进了社会经济的发展。然而,从本质上讲消费主义是一种与享乐主义、物质主义、利己主义相关的。它将人们对消费欲望的追求当作幸福的实现,以资源的浪费以及对自然环境的破坏作为代价,片面夸大消费对生产的反作用。这种错误的、歪曲的消费价值观最终将会对我们赖以生存的家园造成不可逆的负作用,同时也将对人类的精神价值造成缺失。本文结合对中西方国家摆脱消费主义误区进行的理论与探索实践,提出建立良好的符号消费价值观是走出消费主义误区的正确路径。良好符号消费价值观的建立需要我们重新赋予消费新的符号意义,以最少的物质资源消耗,获得最强的精神价值、最为丰富的符号意义。良好的符号消费价值观是以真正的幸福作为人生的至高目标,是真实的、正当的、真诚的,要求我们走适度消费、绿色消费道路。良好的符号消费价值观需要我们正确处理好人与自然、人与人、人自身物质与精神之间的关系,通过建立一系列良好的消费价值观引导人们进行正确消费,走可持续发展的道路。
[Abstract]:Based on Baudrillard's critical theory of consumer society, this paper introduces semiotics into consumption and further analyzes consumerism.In the course of studying consumerism, this paper finds that consumerism has its rationality and some positive meanings, and draws lessons from the research foundation of consumerism theory in China and the West.It is found that consumerism is the product of western capitalism-the industrial revolution promotes the rapid development of capitalist economy, and the accumulation and expansion of capital stimulate the economic development.However, with the improvement of people's living standard, the demand of material production and life can no longer satisfy the increasing spiritual desire, people begin to turn their attention to the pursuit of the symbolic meaning of "thing".More emphasis on the value of goods to people's spiritual needs.Through the symbolic significance of commodities, the status of the individual, social wealth and so on.Those who have a lot of wealth and consumption ability to obtain the gratification of desire, luxury, wasteful consumption, to a certain extent, to obtain the satisfaction of vanity, to promote the development of social economy.However, consumerism is essentially associated with hedonism, materialism and egoism.It regards people's pursuit of consumption desire as the realization of happiness and exaggerates the reaction of consumption to production at the cost of waste of resources and destruction of natural environment.This wrong and distorted consumption value will ultimately have an irreversible negative effect on the homeland on which we live and will also cause the loss of the spiritual value of mankind.Based on the theory and practice of getting rid of the misunderstandings of consumerism in China and western countries, this paper puts forward that establishing good symbolic consumption values is the correct way to get out of the misunderstandings of consumerism.The establishment of good symbolic consumption values requires us to re-endow consumption with new symbolic meaning, to consume the least material resources, to obtain the strongest spiritual value and the most abundant symbolic meaning.Good symbolic consumption values take true happiness as the highest goal of life, is true, just, sincere, requires us to take the road of moderate consumption, green consumption.Good symbolic consumption values require us to correctly handle the relationship between man and nature, between man and nature, between man and man, between man's own material and spirit, and to guide people to consume correctly by establishing a series of good consumption values.Follow the path of sustainable development.
【学位授予单位】：北京林业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F014.5;F091.3

【参考文献】