新新新人类的媒体观和消费观

发布时间：2018-04-21 21:35

  本文选题：费观 + 数字生活　； 参考：《声屏世界·广告人》2016年09期

【摘要】：正90后是数字生活的原住民,互联网伴随着他们的成长。市场迫切需要对90后群体进行完整而连续的研究。由于价值观的变化加速,这是十分困难。所以,品牌年轻化创意传播的新题目就是90后新青年的媒体观和消费观。90后的媒体观无网络不生活,以社交为核心从每天接触互联网的时间看,90后每天接触互联网
[Abstract]:The post-90s are digital aborigines, and the Internet has grown up with them. The market urgently needs to carry on the complete and continuous research to the post-90s group. As the change in values accelerates, it is very difficult. Therefore, the brand younger creative dissemination of the new topic is the media and consumption of the post-90s young people. 90 after the media view of life without the Internet, social as the core from the daily contact with the Internet time, 90's daily contact with the Internet
【作者单位】： 中广信城;
【分类号】：G206;F014.5
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本文编号：1784185