人为价值研究

发布时间：2018-09-11 17:10

【摘要】：一经济变革风起云涌，社会文化蔚为大观。企业已经将文化融合到产品的开发、产品生产以及企业的生产组织与经营管理的各个环节。当代企业以文化为核心，不断更新企业的文化模式，，以适应人文社会价值体系的需要，从而实现企业整体价值的增长。 “为什么雅虎(Yahoo)的市值是它年营业收入的200倍，而同样是新兴产业的Bell，Atantic，时代华纳(Time Watner)，Mciworldcom等通信业巨头的市值却只是其年营业收入的5倍?为什么美国在线(Aol)年营业收入只有48亿美元，却能一举并购年营业收入达268亿美元的时代华纳?”。为什么品牌企业的无形价值会高于其实际资产，为什么企业文化模式能够创造众多的社会消费群体认知?如何理解传统公司与新兴公司的内在价值，如何理解企业与人文社会作用过程中的价值形成关系?生产力的大发展，经济形态的迅速变革使企业的价值构成方式发生了改变。企业价值的形成从更多方面让人感到扑朔迷离。所有的传统企业价值观念都要被重新审视，所有的行为准则都要被重新定义。我们所熟悉的经济学似乎不再提供有力的解说，我们所习惯的商业规则也不再行之有效。我们已经不再了解企业的价值到底是什么，它是如何形成的?至少不能以常态的传统惯性思维来认识它! 怎么解释经典经济学所难以解说的关于企业价值实现非物理均衡的增长现实呢?是从商品入手还是从价值抽象入手?从文化入手还是从人的行为入手?历史上经典学者的学说对价值抽象的研究已经近乎完美的地步。但是，这个框架未能对企业在人文社会中的生产经营活动提供现实指导。如何创造企业的价值，如何经营企业的价值，如何预期企业的未来价值增长，成为所有经济领域与管理领域的学者与实践者所越来越困惑的问题。我们所提出的“人为价值”分析顾名思义就是激发人的心理价值的认知(或者说是价值感受)，说明的是在激发人的心理价值感受基础上影响人的行为，在此基础上驱动商品价值有用性的创造与实现的目的，从而推动价值的运行。它建立在分析人的心理行为应该具有怎样的价值内涵才会使社会主、客体人(即：社会主体人-企业；社会客体人-社会行为人)之间建立起价值认同的纽带，从而使人在价值观指导下的行为能够影响价值创造、价值的形成及价值在人文社会中的实现。我们希望建立在人的心理行为分析的基础上研究价值在人文社会中的运行规律，并能为企业价值增长提供有力的解释，提供企业界价值行为的动态管理的一个有用的工具。希望它能够为原有的经济学理论起到添砖加瓦的作用。我们知道，创造价值的是具有价值观指导行为活动的能动性的人，而决定价值有用性也是人文社会中具有人文价值观念的人。从文化学角度，任何劳动产品对人文社会具有价值意义才会激发人的心理价值感受，同时体现出它的有用性， 011025502 赵渤人为价值研究这就决定我们从人文学与行为科学角度开拓并建立一个企业价值生产经营活动的新的分析框架。重新构建它的前提:从研究人文社会中社会行为人的心理行为动机入手，深入到价值在人文社会中的运行来重新审视这个问题。由于人的价值创造行为是有动机的，人的价值需求行为也是有动机的。社会行为人的行为动机是人文世界赋予的人文价值意义，商品经济中商品价值的创造与需求是由这一系列人性化的动机关系联系而形成的;价值的形成关系从人文学角度理解为价值意义的认同关系。这样一来，对于企业与人文社会之间所形成的价值运行关系，我们就可以建立在人文社会学的指导下以行为科学方法论为基础设立新的分析框架。具有文化价值观的人的能动性的行为是驱动价值创造、形成、运行及实现的动力，我们可以理解价值的客观运行过程为人的行为关系的驱动过程，本质上体现为社会行为主体企业与社会行为人之间在价值创造及其运行过程所体现出的价值认同关系，价值认同的心理动机来源于文化学中的文化特质(在文化学中称为大脑反思后接受的人文价值意义)，而人文价值意义在行为科学中是作为驱动人的行为的动机出现的。在此基础上，我们分析了企业价值在人文社会中实现增长的作用过程，同时构建了企业什么样的生产经营活动才能创造符合人文社会有用性属性的商品，符合人文社会价值观认同，并实现企业价值的增长。企业价值是人文社会对企业基于生产、经营、组织、战略、技术、管理及观念等各个方面对企业在现期及未来能够以货币实现的价值在人文社会价值观角度所做作出的价值评价。它是20世纪末提出的替代货币资本财富观衡量企业价值的新概念。经典的价格理论能够衡量的是企业以量、本、利为基础的传统的财富概念，却不能解释人文价值观影响的企业的价值的创造及形成过程。经典经济学在探讨价值运行的客观过程的时候，在厂商与消费者之间建立市场价格关系，以均衡分析为方法探讨企业财富获得的物理过程，丝毫没有探讨人文社会中文化价值观影响的价值需求体系对企业价值形成产生怎样的影响。经典经济学的财富形成关系是市场关系，本质上是价格机制调节下的供需作用的社会物理关系。而企业价值的形成及运行是非物理均衡的。经典
[Abstract]:One
Enterprises have integrated culture into the development of products, the production of products, the production organization and management of enterprises. Contemporary enterprises take culture as the core, and constantly update the cultural model of enterprises to meet the needs of the humanistic and social value system, so as to realize the whole enterprise. The growth of value.
"Why does Yahoo have a market capitalization of 200 times its annual revenue, and telecoms giants like Bell, Atantic, Time Watner and Mciworldcom, which are also emerging industries, have a market capitalization of only five times their annual revenue? Why does AOL have an annual revenue of only $4.8 billion and have a one-shot acquisition of annual revenue? 26 billion 800 million dollar Time Warner? "
Why is the intangible value of a brand enterprise higher than its actual assets? Why can the corporate culture model create a large number of social consumer perceptions? How to understand the intrinsic value of traditional companies and emerging companies? How to understand the relationship between value formation in the process of the interaction between enterprises and human society? The rapid development of productive forces and the rapid economic formation. Rapid change has changed the way the value of the enterprise is composed. The formation of the value of the enterprise is confusing in many ways.
All traditional corporate values need to be reexamined, and all codes of conduct need to be redefined. The economics we are familiar with no longer seems to provide strong explanations, and the business rules we are used to no longer work. We can recognize it by traditional inertial thinking.
How can we explain the unpredictable growth realities of non-physical equilibrium of firm value that classical economics cannot explain? Starting from commodity or value abstraction? Starting from culture or from human behavior? Historically, classical scholars have studied value abstraction almost perfectly. How to create the value of the enterprise, how to manage the value of the enterprise and how to anticipate the future value growth of the enterprise have become more and more confused problems for scholars and practitioners in all economic and management fields.
As the name implies, the analysis of "man-made value" is to stimulate people's cognition of psychological value (or sense of value). It shows that it influences people's behavior on the basis of stimulating people's sense of psychological value, and on the basis of this, it drives the creation and Realization of the usefulness of commodity value, thus promoting the operation of value. Based on the analysis of the value connotation of people's psychological behavior, a link of value identification can be established between the social subject and the object person (i.e. the social subject-enterprise; the social object-social actor), so that people's behavior under the guidance of values can influence the creation of value, the formation of value and the value in the humanistic society. We hope to study the operation law of value in the human society on the basis of the analysis of human psychological behavior, and provide a powerful explanation for the growth of enterprise value, and provide a useful tool for the dynamic management of enterprise value behavior. Use.
We know that the person who creates value is the active person who has the values to guide the behavior, and the person who decides the usefulness of value is also the person who has the humanistic values in the humanistic society.
011025502
Zhao Bo
Research on human value
This decides that we should develop and establish an enterprise value production and management activity from the angle of Humanities and behavioral science.
A New Analytical Framework. Restructuring Its Prerequisite: Studying the Psychological Behavior of Social Actors in Humanistic Society
Motivation begins with the operation of value in the humanistic society to re-examine this issue.
Creative behavior is motivated, and so is human value demand behavior. Behavioral motivation of social actors
It is the meaning of humanistic value endowed by the humanistic world that determines the creation and demand of commodity value in commodity economy.
The formation of a humanized motivational relationship; the formation of value is understood from a humanistic point of view as meaning of value.
The relationship between the value and the operation of the enterprise and the humanities and society.
Under the guidance of humanistic sociology, new analytical frameworks can be established on the basis of behavioral science methodology.
Frame.
The activity of people with cultural values is driven by value creation, formation, operation and implementation.
Motivation, we can understand the objective process of value as the driving process of human behavior relations, essentially the body.
The process of value creation and its operation between enterprises and social actors
Value identity, the psychological motivation for value identity, derives from cultural characteristics in culturology (in culture)
Humanistic Value Meaning Accepted after Reflection for the Brain, and Humanistic Value Meaning Acts as a Driver in Behavioral Science
On this basis, we analyze the realization of the increase of enterprise value in the human society.
At the same time, what kind of production and operation activities can enterprises create in line with the humanistic society?
Commodities with sexual attributes conform to the recognition of human and social values and achieve the growth of enterprise value.
Enterprise value is a human society based on production, operation, organization, strategy, technology, management and business.
The Value that Enterprises Can Realize in Currency and Future in Human Society Values
The value evaluation made by the angle. It is a substitute for monetary capital and wealth view at the end of twentieth Century.
A new concept of value. The classical price theory can measure the traditional value based on profit.
The concept of wealth does not explain the creation and formation of the value of enterprises that are influenced by humanistic values.
Classical economics, when discussing the objective process of value operation, establishes a market between manufacturers and consumers.
The field-price relationship, which explores the physical process of wealth acquisition in an enterprise by means of equilibrium analysis, does not discuss human beings at all.
How does the value demand system influenced by cultural values affect the formation of enterprise value in a literary society?
The relation of wealth formation in economics is market relation, which is essentially a society of supply and demand regulated by price mechanism.
Physical relationship. The formation and operation of enterprise value is non physical equilibrium.
【学位授予单位】：复旦大学
【学位级别】：博士
【学位授予年份】：2004
【分类号】：F014.31

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