需求不确定下厂商定价决策及风险分析
发布时间：2019-02-11 13:25
【摘要】：论文综述了对需求不确定情形下现代企业产品定价决策研究的重要性和必要性,以国外学者对需求不确定情形下定价决策研究为背景,系统研究了需求不确定情形下企业产品定价决策模型及其风险度量。从需求不确定情形下一般厂商产品定价决策研究及其风险度量到垄断厂商差别定价决策及其风险度量研究，，在对需求不确定情形下一般厂商产品定价决策研究中，假设企业产品产量可能不等于销量，分两种情形讨论了需求可以发生随机扰动情形下和消费者口味不确定情形下一般厂商产量决策和定价问题。在对需求不确定情形下垄断厂商差别定价决策及其风险度量研究中重点讨论了二度差别定价和三度差别定价决策模型及其风险度量，在三度差别定价决策模型的研究中考虑了厂商是否按订单组织生产和生产容量的设计的因素对厂商定价决策模型的影响。由于在决策过程中加进了风险的因素，最后用计算机模拟方法求解并求证了决策模型，帮助决策者在风险和预期收益之间进行权衡。
[Abstract]:This paper summarizes the importance and necessity of the research on the product pricing decision of modern enterprises under the situation of uncertain demand, taking foreign scholars' research on pricing decision under the situation of uncertain demand as the background. The product pricing decision model and its risk measurement under uncertain demand are studied systematically. From the research of general manufacturer's product pricing decision and its risk measurement to the monopoly firm's differential pricing decision and its risk measurement under the situation of uncertain demand, in the research of general manufacturer's product pricing decision under the situation of uncertain demand, Assuming that the product output may not be equal to the sales volume, this paper discusses the production decision and pricing of the general firm in the case of stochastic disturbance of demand and uncertainty of consumer taste. In the study of differential pricing decision and risk measurement of monopoly firms under uncertain demand, the models of two-degree differential pricing and three-degree differential pricing decision and their risk measurement are discussed. In the study of the three-degree differential pricing decision model, the influence of the factors of whether the manufacturer organizes the production and the design of the production capacity according to the order to the firm pricing decision model is considered. Because the risk factor is added into the decision-making process, the decision model is solved and verified by computer simulation method, which helps the decision maker to balance the risk and expected income.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F016
本文编号：2419770
[Abstract]:This paper summarizes the importance and necessity of the research on the product pricing decision of modern enterprises under the situation of uncertain demand, taking foreign scholars' research on pricing decision under the situation of uncertain demand as the background. The product pricing decision model and its risk measurement under uncertain demand are studied systematically. From the research of general manufacturer's product pricing decision and its risk measurement to the monopoly firm's differential pricing decision and its risk measurement under the situation of uncertain demand, in the research of general manufacturer's product pricing decision under the situation of uncertain demand, Assuming that the product output may not be equal to the sales volume, this paper discusses the production decision and pricing of the general firm in the case of stochastic disturbance of demand and uncertainty of consumer taste. In the study of differential pricing decision and risk measurement of monopoly firms under uncertain demand, the models of two-degree differential pricing and three-degree differential pricing decision and their risk measurement are discussed. In the study of the three-degree differential pricing decision model, the influence of the factors of whether the manufacturer organizes the production and the design of the production capacity according to the order to the firm pricing decision model is considered. Because the risk factor is added into the decision-making process, the decision model is solved and verified by computer simulation method, which helps the decision maker to balance the risk and expected income.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F016
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