微时代的迷文化生产力:“星巴克”的社交情境消费研究
发布时间：2019-07-21 10:18
【摘要】：正引言:消费社会与微时代让·波德里亚早在1970年就曾经指出:今天,在我们的周围,存在着一种由不断增长的物、服务和物质财富所构成的惊人的消费和丰盛现象~([1])。无数的橱窗、街道、广场进行着商品的陈列,商业与娱乐被组合在一起,消费不再只是为了满足基本的物质需要,而是为了寻求商品的附加意义,包括消费的动机、背景和情境。21世纪,这种物的包围更是成为壮观的经济现象和文化景观。随着微博、微信等移动社交平台
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者单位】： 浙江大学城市学院;
【基金】：2011年度教育部人文社会科学青年项目《沉迷与抵抗——新媒体环境下“迷”与“反迷”的文化生产力研究》(编号11YJCZH031) 2012年度浙江省社科规划课题《新媒体环境下“迷”群体的文化生产力研究》(编号:12JCXW05YB)成果
【分类号】：F014.5-5
本文编号：2517109
[Abstract]:Introduction: consumer society and the micro-era led Podria to point out as early as 1970: today, around us, there is an amazing phenomenon of consumption and abundance made up of growing goods, services and material wealth ([1]). Countless windows, streets, squares are displayed, commerce and entertainment are combined, consumption is no longer just to meet the basic material needs, but to seek the additional meaning of goods, including consumption motivation, background and situation. in the 21st century, the encirclement of this kind of things has become a spectacular economic phenomenon and cultural landscape. With Weibo, WeChat and other mobile social platforms
【作者单位】： 浙江大学城市学院;
【基金】：2011年度教育部人文社会科学青年项目《沉迷与抵抗——新媒体环境下“迷”与“反迷”的文化生产力研究》(编号11YJCZH031) 2012年度浙江省社科规划课题《新媒体环境下“迷”群体的文化生产力研究》(编号:12JCXW05YB)成果
【分类号】：F014.5-5
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