旅游虚拟社区成员行为对旅游决策影响研究.pdf

  本文关键词：旅游虚拟社区成员行为对旅游决策的影响研究，由笔耕文化传播整理发布。

Abstract travelhas becomeanew of Independent popularway the travelingalongcoming ofInformation risetothe of Era，which anewfunctionalwithin gives emerging part travel calledOnline industry Travel travel hasbeen Community．Onlinecommunity consideredcentraltomodelsofInternet andelectronic marketing commerceinthe travel notSO andtravelers in Travel industry．Butmanycompanies Online participate howto onlinetravel in Communitynow,therefore ChinaiS develop community really aproblemof worthydiscussing． Thesuccessful ofarlonlinetravel onthe operation communitydepends ofmember’Sbehaviorsin understanding theonlinetravel of community．Thepurpose thisarticleis factorsthataffectthe member’S to： a identify communitybehaviors； b determineifthebehaviorsinanonlinetravel wouldleadmembersto community ortravel the purchaseproducts of together；and c investigate processtraveling together ofonlinetravel members．Basedthecore amonggroups community upon characteristicsofvirtual communitiesandthefundamentalneedsofcommunity evaluatesan modelof members，this anonlinetravel study integrated community Structural using Equation about traveling together ofonlinetravel membersaredrewfromcase amonggroups community analysis． The resultsofthe indicate study that intheonlinetravel participation community isdriven andfunctional mainlyby levelofactive psychological benefits，，while interactioncanbe threerelated explainedby senseofonlinevirtual community： influenceand shared emotional and relatedness， connection．membership． forthe ofa and Implications sustainableonlinetravel developmentdynamic arediscussedfrom and community marketingdesignperspectives． words：Online Key Travel Community；Motivation；Tourism marketing；SEM n 浙江大学硕士学位论文 旅游虚拟社区成员行为对旅游决策的影响研究 图目录 图1．1中国网民规模和年增长率…………………………………

  本文关键词：旅游虚拟社区成员行为对旅游决策的影响研究，由笔耕文化传播整理发布。