Cultural Theme park Tourism project to optimize Importance P

  本文关键词：基于IPA方法的文化主题公园旅游项目优化研究——以开封清明上河园为例，由笔耕文化传播整理发布。

基于IPA方法的文化主题公园旅游项目优化研究——以开封清明上河园为例

A Positivist Study on Cultural Theme Park Tourism Optimization Using IPA Methods in Kaifeng Millennium City Park

[1] [2]

XlN Xin, CHEN Nan （1. College of History and Culture, Henan University, Kaifeng 475001, China; 2. Research Center of Yellow River Civilization and Sustainable Development, H

[1]河南大学历史文化学院旅游学系,开封475001; [2]河南大学黄河文明与可持续发展研究中心,开封475001

文章摘要：主题公园的未来发展趋势和潜在旅游需求是衍生其旅游产品并影响其旅游产品结构调整的根本动因。本研究选取大型文化主题公园——开封清明上河园为研究对象,对游客进行旅游项目重要性和满意度的感知调查,配对样本t检验结果表明有五组旅游项目的重要性和满意度之间存在显著性差异。采用IPA方法划分出清明上河园旅游项目优化的四种类型：积极提升型、控制优化型、适度发展型和重点推进型。结论部分有针对性地提出文化主题公园旅游项目优化需要围绕项目主题定位、项目开发创新、产业链与品牌建设、项目价值体验创造等方面来展开,研究的最后指出了本次研究的不足及未来发展方向。

Abstr：The future development and potential tourism demands of theme parks affects their product restructuring. Using the large folk theme park, Kaifeng Millennium City Park, as a case study we use a visitor perception survey to evaluate the importance and satisfaction of tourism projects. This study divides tourism products offered by Kaifeng Millennium City Park into three categories. Paired sample t tests revealed differences between the importance and satisfaction of the 14 pairs of projects. These projects mainly refer to scenic economic benefits, the image of the theme park and tourist experiences. However, problems with some tourism projects, reflected by the static landscape show class and the dynamic activities show class, service facilities and infrastructure were found to reduce tourist satisfaction and expectation. The tourism projects requiring optimization can be divided into four categories： actively enhancing, control-optimized, appropriately developing, and focusing on promotion. Optimization of cultural theme park tourism projects should concentrate on project topic positioning, project development and innovation, building industrial chain and branding, and the creation of 1oroiect exoerience values.

文章关键词：

Keyword：:Cultural Theme park Tourism project to optimize Importance Performance Analysis Kaifeng Millennium City Park

课题项目：国家社会科学基金项目（编号：12CGL057）;教育部重点课题项目（编号：12JJD790005）;河南省社科联、河南省经团联调研课题（编号：SKL-2012-3551）;河南大学人文社会科学基础研究项目（编号：2011YBRW026）.

  本文关键词：基于IPA方法的文化主题公园旅游项目优化研究——以开封清明上河园为例，，由笔耕文化传播整理发布。