旅游景区微博影响力产生机制及测评研究
发布时间：2018-08-02 15:53
【摘要】：旅游信息传播因旅游信息所特有的实效性、动态性和传播过程复杂性而形成一种特殊的社会信息传播活动。如今的互联网传播途径和技术使得旅游信息的传播更加便利、自由和个性化，使得旅游信息在传者和受者以及受者和受者之间形成互动。研究发现，微博传播，是大众传播与人际传播的完美结合体：既包含了简单的线性模式，也体现了即时反馈的高效循环模式；同时，微博本身就是一个基于社会关系的系统信息传播平台。截止到2012年12月31日，新浪微博注册用户增长至5.03亿，含30万家企业账户，日均活跃用户数在4620万。中国旅游行业与微博的联系日益紧密，旅游类用户在新浪微博平台已超过6000万，居各行业首位；旅游企业认证账号数排名第一，其中国内景区微博认证账号有650多家，越来越多的旅游景区看到了旅游微博的传播影响力。在此背景下，本文对旅游景区微博影响力进行探析。 首先，论述了课题的研究背景、意义、国内外研究现状，并对使用的研究方法和研究内容进行说明。对文中所涉及的概念及理论进行解释，并且明确本文所使用概念的具体含义，为全文提供理论基础和指导。 其次，分析了旅游景区微博发展的环境条件，从旅游景区微博内容生产、用户黏性、微博传播机制等微博信息传播各环节探讨旅游景区微博影响力产生的深层机制。 再次，采取质性分析法中的扎根理论对所收集数据进行编码、归类、概念化的步骤，对所选案例旅游景区微博博文进行记录和语义提炼，分析其内容属性。借鉴和移植信息计量学的相关研究思路和方法，引入h指数，对景区微博被转发/被评论的h指数进行时间、内容属性分析，对旅游景区微博影响力进行测评。 最后，提出正确发挥旅游景区微博影响力的建议。
[Abstract]:Tourism information dissemination forms a special social information dissemination activity because of its unique effectiveness, dynamic and complexity of communication process. Nowadays, Internet communication channels and technologies make the dissemination of tourism information more convenient, free and individualized, which makes tourism information interact between the transmitters and recipients, as well as between recipients and recipients. The study found that Weibo communication is a perfect combination of mass communication and interpersonal communication: both a simple linear model and an efficient loop model of instant feedback; at the same time, Weibo itself is a social-based information dissemination platform. As of December 31, 2012, Sina Weibo registered 503 million users, including 300000 corporate accounts, with a daily average of 46.2 million active users. China's tourism industry is increasingly linked to Weibo, and tourism users have reached more than 60 million on the Sina Weibo platform, ranking first in the number of tourism enterprise authentication accounts, including more than 650 Weibo authentication accounts in domestic scenic spots. More and more scenic spots have seen the spread of tourism Weibo influence. Under this background, this article carries on the analysis to the tourist spot Weibo influence. First of all, the research background, significance, research status at home and abroad, and the use of research methods and research content are described. The concepts and theories involved in this paper are explained, and the specific meaning of the concepts used in this paper is clarified, which provides the theoretical basis and guidance for the full text. Secondly, this paper analyzes the environmental conditions of the development of Weibo in scenic spots, and probes into the deep mechanism of the influence of Weibo in scenic spots from the aspects of Weibo content production, user stickiness, Weibo communication mechanism and so on. Thirdly, take the root theory of qualitative analysis to encode, classify and conceptualize the collected data, record and extract the selected case of Weibo blog, and analyze its content attributes. Using the relevant research ideas and methods of information metrology for reference, the h index is introduced to analyze the time and content attributes of the h index which Weibo is forwarded or commented on, and the influence of Weibo in tourist attractions is evaluated. Finally, the paper puts forward some suggestions on how to give full play to the influence of Weibo.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6;F713.5
本文编号：2159937
[Abstract]:Tourism information dissemination forms a special social information dissemination activity because of its unique effectiveness, dynamic and complexity of communication process. Nowadays, Internet communication channels and technologies make the dissemination of tourism information more convenient, free and individualized, which makes tourism information interact between the transmitters and recipients, as well as between recipients and recipients. The study found that Weibo communication is a perfect combination of mass communication and interpersonal communication: both a simple linear model and an efficient loop model of instant feedback; at the same time, Weibo itself is a social-based information dissemination platform. As of December 31, 2012, Sina Weibo registered 503 million users, including 300000 corporate accounts, with a daily average of 46.2 million active users. China's tourism industry is increasingly linked to Weibo, and tourism users have reached more than 60 million on the Sina Weibo platform, ranking first in the number of tourism enterprise authentication accounts, including more than 650 Weibo authentication accounts in domestic scenic spots. More and more scenic spots have seen the spread of tourism Weibo influence. Under this background, this article carries on the analysis to the tourist spot Weibo influence. First of all, the research background, significance, research status at home and abroad, and the use of research methods and research content are described. The concepts and theories involved in this paper are explained, and the specific meaning of the concepts used in this paper is clarified, which provides the theoretical basis and guidance for the full text. Secondly, this paper analyzes the environmental conditions of the development of Weibo in scenic spots, and probes into the deep mechanism of the influence of Weibo in scenic spots from the aspects of Weibo content production, user stickiness, Weibo communication mechanism and so on. Thirdly, take the root theory of qualitative analysis to encode, classify and conceptualize the collected data, record and extract the selected case of Weibo blog, and analyze its content attributes. Using the relevant research ideas and methods of information metrology for reference, the h index is introduced to analyze the time and content attributes of the h index which Weibo is forwarded or commented on, and the influence of Weibo in tourist attractions is evaluated. Finally, the paper puts forward some suggestions on how to give full play to the influence of Weibo.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.6;F713.5
【参考文献】
相关期刊论文 前10条
1 文谨;宫辉力;;自助旅游者对网络旅游信息的需求研究[J];北京社会科学;2009年04期
2 杨晓茹;;传播学视域中的微博研究[J];当代传播;2010年02期
3 李林容;黎薇;;微博的文化特性及传播价值[J];当代传播;2011年01期
4 叶鹰;;h指数和类h指数的机理分析与实证研究导引[J];大学图书馆学报;2007年05期
5 郑鹏;马耀峰;李天顺;高军;;信息技术变革中旅游信息传播概念模式研究[J];地域研究与开发;2009年06期
6 郭颖;;微博传播的影响力及其发展分析[J];湖北社会科学;2012年02期
7 王晓兰;;2010年中国微博客研究综述[J];国际新闻界;2011年01期
8 陈才;李兆元;刘心怡;;大连旅游意象研究——基于博客游记的探讨[J];旅游论坛;2010年03期
9 陈抒晨;;微博影响力综合定量评估方法研究——以新浪微博为例[J];福建电脑;2012年05期
10 张冰;张敏;;微博传播影响力有多大[J];出版参考;2011年33期
，本文编号：2159937
本文链接：https://www.wllwen.com/jingjilunwen/lyjj/2159937.html
