旅游企业内部社会资本对服务创新绩效的影响研究
发布时间:2018-08-04 18:54
【摘要】:伴随着旅游经济的蓬勃发展,广大游客对旅游产品和服务的要求不断提升。在这样一种市场环境下,服务创新成为了旅游企业提升竞争力的有效手段。创新活动的开展离不开知识的支撑,外部社会资本为企业提供了获取知识的新渠道,而内部社会资本则为企业的知识整合和知识创造提供了有力的保障。对企业层面的服务创新研究应该从企业社会资本和知识管理的视角加以深入。基于此,本文将重点考察我国旅游企业内部社会资本、知识管理过程和服务创新绩效三者的关系。 本文在对社会资本、知识管理以及服务创新国内外研究现状进行系统梳理的基础上,结合旅游企业自身发展的特点,构建了旅游企业内部社会资本、知识管理过程和服务创新绩效之间的关系模型。同时,采用实证研究方法,,对江西省204家旅游企业(主要包括景区景点、旅行社、酒店饭店)进行问卷调查,运用SPSS17.0进行数据分析,对文章中的模型和假设进行了检验。 研究结果显示:(1)旅游企业内部社会资本的结构维度、关系维度和认知维度对服务创新绩效具有正向影响;(2)旅游企业内部社会资本的结构维度、关系维度和认知维度对知识管理具有正向影响;(3)知识管理过程中的知识捕获、知识编码、知识转移和知识应用对服务创新绩效具有正向影响;(4)知识管理在旅游企业内部社会资本对服务创新绩效的影响中起着中介作用。
[Abstract]:With the booming development of tourism economy, tourists' requirements for tourism products and services are increasing. In such a market environment, service innovation has become an effective means for tourism enterprises to enhance their competitiveness. Innovation activities can not be carried out without the support of knowledge. External social capital provides a new channel for enterprises to acquire knowledge, while internal social capital provides a strong guarantee for knowledge integration and knowledge creation. The research on service innovation at enterprise level should be carried out from the perspective of enterprise social capital and knowledge management. Based on this, this paper will focus on the internal social capital, knowledge management process and service innovation performance of tourism enterprises in China. On the basis of systematically combing the status quo of social capital, knowledge management and service innovation at home and abroad, and combining the characteristics of tourism enterprises' own development, this paper constructs the internal social capital of tourism enterprises. The relationship between knowledge management process and service innovation performance. At the same time, using the empirical research method, 204 tourism enterprises in Jiangxi province (mainly including scenic spots, travel agencies, hotels and restaurants) were investigated by questionnaire, and the data were analyzed by SPSS17.0, and the models and hypotheses in the article were tested. The results show that: (1) the structural dimension of the internal social capital of tourism enterprises, the relationship dimension and cognitive dimension have a positive impact on the performance of service innovation; (2) the structural dimension of the internal social capital of tourism enterprises; Relational dimension and cognitive dimension have positive influence on knowledge management. (3) knowledge capture, knowledge coding, knowledge transfer and knowledge application have positive effects on service innovation performance in the process of knowledge management. (4) knowledge management plays an intermediary role in the influence of social capital on service innovation performance.
【学位授予单位】:华南理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F592.6
本文编号:2164801
[Abstract]:With the booming development of tourism economy, tourists' requirements for tourism products and services are increasing. In such a market environment, service innovation has become an effective means for tourism enterprises to enhance their competitiveness. Innovation activities can not be carried out without the support of knowledge. External social capital provides a new channel for enterprises to acquire knowledge, while internal social capital provides a strong guarantee for knowledge integration and knowledge creation. The research on service innovation at enterprise level should be carried out from the perspective of enterprise social capital and knowledge management. Based on this, this paper will focus on the internal social capital, knowledge management process and service innovation performance of tourism enterprises in China. On the basis of systematically combing the status quo of social capital, knowledge management and service innovation at home and abroad, and combining the characteristics of tourism enterprises' own development, this paper constructs the internal social capital of tourism enterprises. The relationship between knowledge management process and service innovation performance. At the same time, using the empirical research method, 204 tourism enterprises in Jiangxi province (mainly including scenic spots, travel agencies, hotels and restaurants) were investigated by questionnaire, and the data were analyzed by SPSS17.0, and the models and hypotheses in the article were tested. The results show that: (1) the structural dimension of the internal social capital of tourism enterprises, the relationship dimension and cognitive dimension have a positive impact on the performance of service innovation; (2) the structural dimension of the internal social capital of tourism enterprises; Relational dimension and cognitive dimension have positive influence on knowledge management. (3) knowledge capture, knowledge coding, knowledge transfer and knowledge application have positive effects on service innovation performance in the process of knowledge management. (4) knowledge management plays an intermediary role in the influence of social capital on service innovation performance.
【学位授予单位】:华南理工大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:F592.6
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