河北省饶阳县蔬菜龙头企业组织运营模式研究

发布时间：2017-12-31 19:11

本文关键词：河北省饶阳县蔬菜龙头企业组织运营模式研究　出处：《河北农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,饶阳县的蔬菜龙头企业发展迅猛,出现了不同的组织运营模式,总结分析蔬菜企业组织运营模式特点,对于提高蔬菜企业的经营效益,推动饶阳县蔬菜产业健康发展具有重要意义。本文通过对饶阳县11家蔬菜龙头企业进行典型调查,发现所有被调查蔬菜企业组织运行模式共有三种形式,分别为“企业+农户”型、“企业+合作社+农户”型、契约型组织运营模式。通过深入的调查分析,确定以众悦农业科技股份有限公司、绿科蔬菜种植技术推广服务有限公司和冠志农业科技有限公司作为典型案例,分析三种不同组织运营模式的特点及运行规律。本文首先系统介绍了饶阳县蔬菜企业组织运营模式发展的研究背景及国内外研究现状,对国内外关于组织运营模式发展的研究成果和相关文献进行了整理与总结。结合饶阳县蔬菜龙头企业发展的实际情况,在数据整理、归纳的基础上,分析比较了三个企业的员工基本情况、产品销售渠道、技术创新、社会经济效果、外部经济环境、利益分配机制等,提炼出了三种运营模式各自的优势与劣势:众悦公司的优势为企业利益分配机制完善,劣势为缺少企业与农户之间联系的媒介;绿科公司的优势为产业化水平高,劣势为科技水平不高;冠志公司的优势为农户的收益有了稳定保障,劣势为忽视品牌宣传。通过对三大组织运营模式发展的优劣势进行分析,得出了本文的结论:政府的扶持力度对企业发展起到了至关重要的作用,同时利益分配机制影响着农户的收益、产业发展水平影响着企业的运营管理方式、品牌形象的传播影响着企业知名度。并依据此结论提出了完善企业三种组织运营模式发展的对策建议:健全利益联结机制,建立知名的蔬菜品牌,强化企业的加工能力,加大政府的扶持力度。本文的创新点在于采用了专项对比及综合对比对饶阳县蔬菜龙头企业三种不同的组织运营模式进行分析总结,深入研究与总结了三种运营模式各自的优势与劣势。
[Abstract]:In recent years, Raoyang County vegetables enterprises rapid development, the emergence of different organization operation mode, analysis on characteristics of organization operation mode to improve the vegetable vegetable enterprise, the business efficiency of enterprise, has important significance to promote the healthy development of vegetable industry in Raoyang county. This paper through the typical survey of 11 vegetable enterprises in Raoyang County, found that all investigation of operation pattern of enterprises there are three kinds of vegetables, respectively "enterprise + farmer", "enterprise + cooperative + farmer" organization, operation mode of contract type. Through in-depth investigation and analysis, to determine the Zhongyue agricultural Polytron Technologies Inc, green vegetable planting technology promotion service Co. Ltd. Wacom Chi agricultural science and technology company as a typical case, the analysis of the characteristics and operation rules of three different organizations operating mode. This paper firstly introduces Raoyang County Vegetable Enterprises Research background and research status of operation mode of development organization, research on the operation mode of development organizations at home and abroad and the related literatures were collected and summarized. Combined with the actual situation of the development of leading enterprises of vegetables in Raoyang County, in the collation of data, summarized on the basis of analysis and comparison of the basic situation of the three employees product sales channels, technological innovation, social and economic effect, the external economic environment, interest distribution mechanism, summarizes the advantages and disadvantages of three kinds of operation mode respectively: Zhongyue company advantage for the enterprise benefit allocation mechanism, the disadvantages of the lack of connection between enterprises and farmers of the media; green branch company advantage industry high level, inferior to the technical level is not high; Guan Zhi's advantage as the income of the farmers have the disadvantage of ignoring security, brand promotion. By three the organization operation mode of development Show the advantages and disadvantages are analyzed. The conclusions drawn in this paper: the government's efforts to support a crucial role in the development of the enterprise, and the interest distribution mechanism affects the income of the farmers, industry development level affects the enterprise operation and management mode, the spread of brand image affects the enterprise visibility. And on the basis of this conclusion is put forward countermeasures and suggestions to improve the enterprise operation mode of three kinds of organization development: perfect the benefit mechanism, establishing a famous brand of vegetables, enhance the processing capacity of enterprises, increase the government's support. The innovation of this paper lies in using a special comparison and comprehensive comparison of Raoyang county vegetable enterprises three different operation models were analyzed and summarized further, research and summed up the three kinds of operation mode of their respective advantages and disadvantages.

【学位授予单位】：河北农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13

【参考文献】