E商社亚麻产业商业模式创新研究

发布时间：2018-01-01 11:25

本文关键词：E商社亚麻产业商业模式创新研究　出处：《东华大学》2017年硕士论文　论文类型：学位论文

【摘要】：商业模式已逐渐成为当前学术界和商界关注的焦点。随着全球经济一体化日趋明朗,技术更新日新月异,商业竞争更加白热化,人们已经意识到,商业模式对于当今企业的发展具有举足轻重的意义。著名的管理大师德鲁克曾经说过:“当今企业的竞争,不是产品之间的竞争,而是商业模式之间的竞争。”如果说企业战略解决了企业的定位问题,商业模式则解决了如何实现企业定位、如何创造价值并传递价值等问题。本文首先在前人研究成果的基础上主要介绍了商业模式的定义、构成因素、创新动力以及创新途径等相关理论,同时提炼出个人对上述概念的理解和界定.本文随后从介绍当前亚麻产业国内外现状入手,详细分析了E商社结合其商社和亚麻产业双重因素的特点,在其亚麻产业进行商业模式创新的成功案例;并结合当前国内其它知名优秀亚麻企业的不同商业模式的对比和分析,指出中国众多亚麻企业商业模式创新已迫在眉睫,我们应该借鉴E商社以及知名亚麻企业的不同商业模式,并结合自我企业的特点,走出一条有自我特色的模式创新之路,让中国成为名副其实的亚麻大国和强国。本文通过对国内外相关研究文献进行梳理和研究,对E商社亚麻商业模式创新进行分析。同时通过问卷调查方法对亚麻产业商业模式创新关键因素关注度进行调研;这样,在理论研究的基础上,结合问卷调查获取的第一手资料,并通过相关软件对数据进行分析处理,得出相关结论。然后,对E商社亚麻产业现状进行SWOT分析,为后续分析其独特的商业模式创新之处奠定基础。文献和实例相结合,从而使本文的研究结果真正具有比较强的理论意义和实践意义
[Abstract]:The business model has gradually become the focus of academic and business concerns. With the global economic integration is becoming increasingly clear that technology change rapidly, business competition is more intense, people have realized that the business model has important significance for the development of the enterprise. The famous management guru Drucker once said: "today's business competition, not the competition between products, but competition between business models." if the strategic solution to the problem of corporate positioning, business model is to solve how to achieve enterprise positioning, how to create value and transfer value. Firstly, on the basis of previous research results mainly introduces the definition, business model innovation factors the dynamic and innovative approach and other related theories, at the same time to extract the individual understanding and definition. This paper introduces the current from then Present situation of flax industry at home and abroad, a detailed analysis of the E trading company and combined with the characteristic of flax industry dual factors, successful business model innovation in the flax industry; combined with the comparison and analysis of different business models of the current domestic well-known outstanding flax enterprises, points out the innovative business model of many enterprises China flax are imminent. We should learn from the E company and the well-known linen enterprises of different business models, combined with the characteristics of self enterprise, out of a pattern of self innovation characteristics and let Chinese become a veritable linen power and power. This thesis analyzes and studies the relevant research literature at home and abroad, the company E linen business model the innovation is analyzed. At the same time through the questionnaire on the key factors of flax industry business model innovation attention research; thus, in theory On the basis of the study, combined with questionnaire survey to obtain first-hand information, and the data were analyzed by software, and draw relevant conclusions. Then, SWOT analysis on the status quo of the flax industry E company, which lays the foundation for further analysis of its unique business model innovation. The combination of literature and examples, so this study it really has a relatively strong theoretical and practical significance

【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.12

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