祁东县黄花菜产业发展战略研究

发布时间：2018-01-01 13:02

本文关键词：祁东县黄花菜产业发展战略研究　出处：《中南林业科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：黄花菜是祁东的传统优势产业,祁东黄花菜产业在过去三十多年来完成了前期的迅速发展,是祁东三大经济作物之一,为祁东的经济发展做出了巨大的贡献。本文以祁东黄花菜产业可持续发展战略为研究对象,运用企业竞争战略理论,从分析祁东黄花菜产业发展的内外部环境,对黄花菜生产、加工企业所处的宏观市场环境和行业背景进行调查,主要利用SWOT分析工具总结优势、劣势、机会和威胁,提出来祁东黄花菜产业未来十年的发展目标。研究认为祁东黄花菜产业发展战略思想是：整合产业内部外部资源要素,调整产品结构,创新加工技术,提高深加工水准,建立全国一流,甚至世界一流的黄花菜品牌。该战略指导思想的出发点在于系统全面的分析黄花菜生产加工企业的内外部资源条件。顺应创新发展的趋势,在企业管理理念方面加深对市场竞争的理解,以求实现企业可持续发展目标。战略目标：未来十年的发展目标包括整合资源,实现经营体制改革,运用集团化经营模式,增强企业竞争力；以湖南黄花菜市场为据点,积极开拓全国市场,加强品牌建设,打造一流祁东黄花菜产业地域品牌；推动技术创新,改善加工工艺,建立健全行业质量安全监管机制；与黄花菜相关行业保持联动,调整产业结构,逐步形成以黄花菜食品、黄花菜饮料、黄花菜保健品、黄花菜具、黄花菜机械生产、黄花菜旅游等为发展方向的多元化产业发展格局,打造黄花菜产业群。总之,本文从战略思想、战略目标、战略重点、战略决策四个角度对祁东黄花菜产业发展战略进行论述。最后从通过完善黄花菜产业价值链,推动祁东黄花菜产业结构升级,形成多元化产业集群化发展模式。从企业文化、人力资源管理、融资策略、技术创新、市场营销、以及黄花菜文化六大方面论述祁东黄花菜产业发展战略的执行保障措施。本文研究的目的希望通过对祁东县黄花菜产业发展战略的研究,以便祁东县黄花菜产业发展过程中自然条件、发展基础、文化资源等优势条件得到有效利用,为祁东县黄花菜产业又好又快的发展提供一定的支持和借鉴,尤其是为祁东县黄花菜产业发展提供有益的思路,促进祁东县黄花菜产业实现新的发展和突破。通过构建祁东黄花菜产业发展战略体系,以期对祁东当地黄花菜产业大规模综合开发的可行性以及可持续发展提供有益的理论经验。
[Abstract]:Yellow lily is a traditional dominant industry in Qidong. In the past 30 years, the industry of yellow lily in Qidong has developed rapidly and is one of the three major cash crops in Qidong. Qidong has made a great contribution to the economic development. This paper takes the sustainable development strategy of Qidong yellow lily industry as the research object, applies the theory of enterprise competition strategy, and analyzes the internal and external environment of the development of Qidong yellow lily industry. To investigate the macroscopical market environment and industry background of the production and processing enterprises of yellow lily, we mainly use SWOT analysis tools to summarize the advantages, disadvantages, opportunities and threats. Put forward the Qidong lily industry development goals in the next ten years. The study thinks that Qidong yellow lily industry development strategy is: integrate the internal and external resource elements of the industry, adjust the product structure, innovative processing technology. Improve the level of deep processing, establish a national first-class. Even the world-class yellow lily brand. The starting point of the strategic guiding ideology is to analyze the internal and external resource conditions of the lily production and processing enterprises in a systematic and comprehensive way, and to conform to the trend of innovation and development. In the aspect of enterprise management, we should deepen the understanding of market competition in order to realize the goal of sustainable development of enterprises. The strategic goal: the development goal of the next ten years includes integrating resources and realizing the reform of management system. To strengthen the competitiveness of enterprises by using the management mode of collectivization; Take Hunan yellow lily market as the stronghold, actively open up the national market, strengthen the brand construction, create the first-class Qidong lily industry regional brand; To promote technological innovation, improve processing technology, and establish and improve the quality and safety supervision mechanism of the industry; Maintain the linkage with the relevant industries, adjust the industrial structure, and gradually form the production of lily food, lily beverage, yellow lily health products, yellow lily utensils, and lily machinery production. Yellow lily tourism for the development of diversified industrial development pattern, to create a yellow lily industry cluster. In short, this paper from the strategic thinking, strategic objectives, strategic focus. From the four angles of strategic decision, the paper discusses the development strategy of the lily industry in Qidong. Finally, it promotes the upgrading of the industrial structure of the yellow lily in Qidong by perfecting the value chain of the industry. Form a diversified industrial cluster development model. From corporate culture, human resources management, financing strategy, technological innovation, marketing. As well as the six aspects of the culture of yellow lily to discuss the implementation of the Qidong lily industry development strategy, the purpose of this study is to study the Qidong County lily industry development strategy. In order to Qidong County yellow lily industry development process of natural conditions, development basis, cultural resources and other advantages of the effective use of Qidong County for the good and rapid development of the lily industry to provide certain support and reference. Especially for the Qidong County yellow lily industry development to provide useful ideas to promote the Qidong County yellow lily industry to achieve new development and breakthrough through the construction of Qidong lily industry development strategy system. In order to provide useful theoretical experience for the feasibility of large-scale comprehensive development and sustainable development of local yellow lily industry in Qidong.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.13

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