“农业品牌研究院”微信公共平台设计方案

发布时间：2018-01-04 19:34

本文关键词：“农业品牌研究院”微信公共平台设计方案　出处：《浙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：2014年4月份,我很幸运的进入到中国农业品牌研究中心实习,全程参与了“农业品牌研究院”微信公共号的方案设计和运营。中国农业品牌研究中心隶属浙江大学中国农村发展研究院,是国内高等院校中首家专注于农业品牌的研究机构。以研究、引领、服务中国三农的品牌建设为己任,致力将中心缔造成为富有学术价值与专业力量的智库平台。在新媒体时代,微信公共平台让我们能够更便捷的与受众互动,中国农业品牌研究院微信平台应时而生。“农业品牌研究院”将目标受众定位为,对农业品牌感兴趣的相关人员。特别是具有互联网思维和农业品牌化意识的“新农人”。秉承“专业、轻松、服务、分享”的设计理念,致力于打造一个农业品牌化知识分享平台。设计的亮点在于内容定位的差异化,中国农业品牌研究中心的资源给与了微信公共号巨大的支持,专业的原创内容是我们与其他农业领域微信公共号的不同之处。其次,线上线下的结合,也给微信公共平台的运营提供了新思路。方案实施了10个月,已经推送文章300余篇,累积粉丝2600余人。依据数据和受众反馈,针对平台的不足之处,我们依然在实践中不断修改更新。
[Abstract]:In April 2014, I was lucky to enter the China Agricultural Brand Research Center for an internship. Participated in the program design and operation of WeChat Public number of "Agricultural Brand Research Institute". The China Agricultural Brand Research Center belongs to the China Rural Development Research Institute of Zhejiang University. Is the first domestic institutions of higher learning focused on agricultural brand research institutions to research, lead, serve the brand construction of China's agriculture, rural areas and farmers as its own responsibility. We are committed to building the center into a think tank platform with academic value and professional strength. In the new media era, WeChat public platform allows us to interact with our audiences more conveniently. The WeChat platform of China Agricultural Brand Research Institute comes into being in time. "Agricultural Brand Research Institute" aims at the target audience. Interested in the agricultural brand related personnel, especially the Internet thinking and agricultural brand awareness of the "new farmers", adhering to the "professional, relaxed, service, sharing" design concept. Focus on creating an agricultural brand knowledge sharing platform. The bright spot of the design is the differentiation of content positioning. The resources of China Agricultural Brand Research Center give great support to WeChat. Professional original content is the difference between us and other agricultural domain WeChat public number. Secondly, the combination of online and offline also provides a new idea for the operation of WeChat public platform. The program has been implemented for 10 months. Has pushed more than 300 articles, cumulative fans more than 2600 people. Based on data and audience feedback, in view of the platform's shortcomings, we are still in practice to revise and update.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.5;G206-F

【参考文献】