创意农业与旅游产业融合发展实证研究——以四川省省级示范农业主题公园为研究对象

发布时间：2018-01-05 10:37

本文关键词：创意农业与旅游产业融合发展实证研究——以四川省省级示范农业主题公园为研究对象　出处：《中国农业资源与区划》2017年07期 　论文类型：期刊论文

【摘要】：[目的]通过对创意农业与旅游产业融合模式类型、面临困境、融合路径的研究,探索我国社会主义新农村建设背景下传统农业生产经营的新思路,从而为旅游服务业的创新性升级提供战略思想。[方法]文章采用文献分析法和调查分析法,从创意农业与旅游产业融合的概念、模式入手,以四川省省级示范农业主题公园为研究对象,针对目前存在的问题提出针对性解决策略。[结果](1)从游客的年龄和性别进行分析可以看出,年轻游客占很大比例,29岁以下占68.2%,以大学生为主,且女性游客比男性游客的比重略大一些,可能是因为年轻人特别是大学生比老年人外出旅游几率大,精力充沛,且女性游客对于有机蔬菜、水果采摘以及农业观光旅游更感兴趣;(2)从游客的收入及从事的职业分析得出,游客的收入以及所从事的职业也会影响游客的出游偏好。[结论]常规的仅仅以景区欣赏为主流的形式和当代人们的需求脱节,在此形势下,强化旅游的形式多样性,趣味性尤其重要。只有从根本上形成创新意识,通过结合资源优势、技术优势、人才优势等,才能推动我国创意农业与旅游产业的有机融合与可持续发展。
[Abstract]:[Objective] to explore the new thinking of traditional agricultural production and management under the background of the new socialist countryside construction through the study of the patterns of integration of creative agriculture and tourism industry, the difficulties and the path of integration. Thus provides the strategic thought for the tourism service industry innovation promotion. [Methods] the article adopts the literature analysis method and the investigation analysis method, starting with the concept and mode of the integration of creative agriculture and tourism industry, taking the provincial demonstration agricultural theme park of Sichuan province as the research object. Aiming at the problems existing at present, the paper puts forward some strategies to solve the problems. [Results (1) from the analysis of the age and sex of the tourists, it can be seen that young tourists account for a large proportion of the young tourists under the age of 29 years accounting for 68.2%, mainly university students. The proportion of female tourists is slightly larger than that of male tourists, probably because young people, especially college students, are more likely to travel outside than the elderly, and female tourists are more likely to visit organic vegetables. Fruit picking and agricultural sightseeing are more interesting; 2) from the analysis of tourists' income and occupation, it can be concluded that the tourists' income and occupation will also affect the tourists' travel preference. [Conclusion: the traditional form of appreciation of scenic spots is out of touch with the needs of contemporary people. In this situation, it is particularly important to strengthen the diversity of tourism forms and interest. Only from the root of the formation of innovative consciousness. By combining the advantages of resources, technology and talents, we can promote the organic integration and sustainable development of creative agriculture and tourism industry in China.
【作者单位】：四川工程职业技术学院;四川师范大学;
【基金】：四川省教育厅立项课题“环境美学与美育问题研究”(14YB15)
【分类号】：F327;F592.7
【正文快照】： 0引言在经济全球化背景下,产业融合是产业发展的现实选择,不仅能够降低成本,更有利于产业效率的提高,因此,它作为一种新型的商业模式,成为经济发展的创新动力[1]。创意农业旅游建立在农业创意及创意元素开发的背景下,是基于创意农业资源和乡村文化资源的农业与旅游业的良性结

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