JN农产品物流园发展战略研究

发布时间：2018-01-06 10:00

本文关键词：JN农产品物流园发展战略研究　出处：《西北大学》2015年硕士论文　论文类型：学位论文

【摘要】：农产品流通的问题一直是理论界和实践部门重点关注的领域。农产品物流园区是农产品物流系统的重要载体,在农产品物流系统中发挥着无可替代的重要作用。它不仅可以解决农产品物流资源分散、单个农产品物流企业竞争力弱的问题,实现农产品物流的规模化、专业化效应,从而降低农产品物流成本,增强农产品物流服务的各项功能,而且集中体现着农产品物流体系的先进水平和运行效率。本文以JN农产品物流园有限责任公司为研究对象,运用企业战略管理的基本理论和分析工具,对JN物流园所处的战略环境以及公司自身的条件进行了较为系统深入的分析,立足于此设计了JN物流园发展战略方案。JN物流园的发展战略整体可以概括为“融合三线、提升两化、争做一流”,在未来战略规划期物流园融合资金流、农产品流和信息流,提升物流园农业产业化和功能综合化水平,争做国内一流的农产品专业化物流园。该发展战略具体内容主要包含指导思想、战略定位、战略目标、战略重点和盈利模式等方面。接着就该战略方案的实施提出了四条保障措施,即组织职能保障、资金与物质投入保障、人力资源保障和企业文化保障。总之,通过JN农产品物流园发展战略的制定和实施力图为加快济南乃至山东地区农产品流通体系建设,推动农业产业化发展,实现农业发展,农村繁荣,农民富裕的目标做出应有的贡献。
[Abstract]:The circulation of agricultural products has been the theory and practice community focus areas. Agricultural products logistics park is an important carrier of agricultural products logistics system, play an irreplaceable important role in the agricultural products logistics system. It can not only solve the agricultural products logistics resources scattered, single agricultural product logistics enterprise competitiveness, realize agricultural products logistics scale, specialization effect, thereby reducing the logistics cost of agricultural products, enhance the function of agricultural products logistics services, but also embodies the advanced level and the operation efficiency of logistics system of agricultural products. In this paper, JN Agricultural Logistics Park Co. Ltd. as the research object, using the basic theory and analysis tool of enterprise strategy the management of the strategic environment of JN logistics park and the company's own conditions, a thorough analysis, based on the design of JN Logistics The development strategy of development strategy of.JN logistics park park overall can be summed up as "integration of three lines, up to two, becoming the first class", in the future period of strategic planning of logistics park integration of capital flow, and information flow of agricultural products, enhance the comprehensive level of logistics park of agricultural industrialization and agricultural products, to become the domestic first-class professional the development strategy of logistics park. The specific content mainly includes the guiding ideology, strategic positioning, strategic objectives, strategic focus and profit model. Then to implement the strategic plan put forward four measures, namely the organization functions of security, protection of investment funds and material security, human resource and enterprise culture. In a word, through the development of JN agricultural products logistics park development strategy and implementation of trying to speed up the construction of the Ji'nan and Shandong area agricultural product circulation system, promote the development of agricultural industrialization, agricultural development, rural prosperity, The goal of farmers' affluence is made due contribution.

【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

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