基于品牌的山东省农业产业集群发展路径与对策研究

发布时间：2018-01-11 05:02

本文关键词：基于品牌的山东省农业产业集群发展路径与对策研究　出处：《青岛科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：农业产业集群的建立是提升农业竞争力,推动现代农业发展的重要途径。品牌是农业产业集群发展到一定阶段的产物,代表着拥有较强竞争优势的产品的生产区位。品牌的培育和发展是农业产业集群获得持久的竞争力及可持续发展的重要推动力。如果没有良好的品牌,农业产业集群的区域特色难以彰显和扩展,就不能使集群内部形成合力去开拓和占领市场,其可持续发展必将受到影响。本文将农业产业集群与品牌结合起来,以品牌为研究的切入点对山东省农业产业集群的发展现状进行深入研究,从品牌的视角提出山东省农业产业集群的发展路径及相关建议,使得品牌通过集群内独特的产业优势而发挥其在推动集群经济发展过程中的促进作用。全文共分七个部分。第一部分为绪论,介绍了选题背景、研究的目的和意义、国内外相关研究综述及创新和不足之处；第二部分探讨了农业产业集群、品牌等相关理论；第三部分运用SWOT分析法,对山东省基于品牌的农业产业集群的优势、劣势、机会与威胁进行分析;第四部分以之前的相关研究为基础,界定出产业集群发展路径的影响要素,运用ISM分析法,将各要素构建成一个多级阶梯的序列结构模型,得出各要素之间的逻辑关系。第五部分基于各影响因素的分析,从品牌的视角,提出农业产业集群发展的具体路径。第六部分对山东省典型产业集群——寿光蔬菜的发展案例进行分析,并提出相关建议。第七部分提出了针对山东省农业产业集群的、具有可操作性的发展对策建议。
[Abstract]:The establishment of agricultural industrial cluster is an important way to improve agricultural competitiveness and promote the development of modern agriculture. Brand is the product of agricultural industrial cluster development to a certain stage. It represents the production location of the products with strong competitive advantage. The cultivation and development of brand is an important driving force for the sustainable development and sustainable development of agricultural industrial clusters. If there is no good brand. The regional characteristics of agricultural industrial cluster are difficult to show and expand, so that the cluster can not form a joint force to develop and occupy the market, its sustainable development will be affected. This paper combines the agricultural industrial cluster with the brand. With brand as the starting point of the research on the development of agricultural industrial clusters in Shandong Province in-depth study, from the brand perspective of the development of agricultural industrial clusters in Shandong Province and related suggestions. Make the brand through the unique industrial advantages in the cluster to play its role in promoting the development of the cluster economy. The full text is divided into seven parts. The first part is the introduction, introduced the background of the topic. The purpose and significance of the research, domestic and foreign related research review and innovation and deficiencies; The second part discusses the agricultural industry cluster, brand and other related theories; The third part uses SWOT analysis method to analyze the advantages, disadvantages, opportunities and threats of the brand based agricultural industrial cluster in Shandong Province. Based on the previous research, the 4th part defines the influencing factors of the development path of industrial clusters, and constructs each factor into a series structure model of multilevel ladder by using ISM analysis method. Get the logical relationship between the elements. 5th part based on the analysis of various factors, from the perspective of the brand. 6th part of the typical industrial cluster of Shandong Province-Shouguang vegetable development case analysis. Part 7th puts forward some operable countermeasures and suggestions for agricultural industrial cluster in Shandong province.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F327

【相似文献】