宝兴阳光度假农场旅游开发项目风险管理研究

发布时间：2018-02-11 17:03

本文关键词： 宝兴阳光旅游项目风险管理风险评价对策　出处：《中国海洋大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着经济社会的不断发展,我国人民群众的生活水平得到了显著的提高,对旅游市场的需求进一步增加,这也在很大程度上推动了我国旅游产业的快速发展,很大程度上导致了全国各地相继掀起了建设旅游开发项目的高潮,但是由于旅游项目的特性,建设周期比较长,投资数额比较大,而且在整个开发的过程中充满了很多的不确定因素,因此造成了旅游开发项目的高风险性。作为旅游开发项目的投资者,如果不能够对这些风险有一个清醒的认识,不能够采取积极有效的措施对这些风险进行识别和防控,那么势必会形成投资风险的不断累计,造成投资的预期目标无法实现,甚至会导致旅游开发项目投资的失败。与普通的旅游开发项目相比,宝兴阳光度假农场旅游开发项目的特点更为突出,风险点环节也更多为复杂,风险管理对项目的重要性也更为明显,因此,如何充分认识和有效实施项目风险管理研究、利用有效的风险管理方法和手段有效降低宝兴阳光度假农场旅游开发项目风险,规避风险、转移风险,实现预期目标的重要前提和基础。本文首先从宝兴阳光度假农场旅游开发项目的特点出发,对该项目开发过程中存在的风险进行了识别和分析,通过专家打分的方法确定了项目在经营管理、经济、政治以及社会四大方面,在产业发展、公共配套设施、交通、治安、产业等15个具体方面存在一定的风险,并以此为基础构建了宝兴阳光度假农场旅游开发项目的风险评价指标体系。然后,利用基于模糊灰色综合评价法项目风险的综合评价,得出了宝兴阳光度假农场旅游开发项目处于中等风险水平。最后,根据项目的评估结果,从观念、组织、收集和整理、预警系统建设以及工作机制等方面提出了宝兴阳光度假农场旅游开发项目投资风险管理规划的策略,同时根据风险等级的不同,对一级、二级、三级风险分别提出了具体的应对策略。力求最大限度的降低项目开发过程中的风险损失,确保项目开发的成功率。
[Abstract]:With the continuous development of the economy and society, the living standard of the people in our country has been remarkably improved, and the demand for the tourism market has further increased, which to a large extent has also promoted the rapid development of the tourism industry in our country. To a large extent, this has led to the upsurge in the construction of tourism development projects throughout the country. However, due to the characteristics of tourism projects, the construction period is relatively long and the amount of investment is relatively large. Moreover, the whole process of development is full of many uncertain factors, resulting in the high risk of tourism development projects. As investors in tourism development projects, if they can not have a clear understanding of these risks, If it is not possible to take active and effective measures to identify and control these risks, it will inevitably result in a continuous accumulation of investment risks, resulting in the failure to achieve the expected objectives of investment. It may even lead to the failure of investment in tourism development projects. Compared with ordinary tourism development projects, the characteristics of the tourism development projects at Baoxing Sunshine Resort Farm are more prominent, and the risk points are more complex. The importance of risk management to the project is also more obvious. Therefore, how to fully understand and effectively carry out the research of project risk management and how to use effective risk management methods and means to effectively reduce the risk of tourism development project in Baoxing Sunshine Resort Farm, In this paper, the author first analyzes the risk existing in the development process of Baoxing Sunshine Resort Farm, starting from the characteristics of the tourism development project of Baoxing Sunshine Resort Farm, which is an important prerequisite and foundation for avoiding risk, transferring risk and achieving the expected goal. Through the method of scoring by experts, it has been determined that the project has certain risks in the four major aspects of management, economy, politics and society, and in 15 specific aspects, such as industrial development, public facilities, transportation, public security, industry, etc. On this basis, the risk evaluation index system of the tourism development project of Baoxing Sunshine Resort Farm is constructed. Then, the comprehensive evaluation of the project risk based on the fuzzy grey comprehensive evaluation method is used. It is concluded that the tourism development project of Baoxing Sunshine Resort Farm is at a medium risk level. Finally, according to the evaluation results of the project, from concept, organization, collection and collation, In the aspects of early warning system construction and working mechanism, the paper puts forward the investment risk management planning strategy of the tourism development project of Baoxing Sunshine Resort Farm. At the same time, according to the different risk levels, the first and second levels, In order to minimize the risk loss in the process of project development and ensure the success rate of project development, the three levels of risk are put forward respectively.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324.1;F592

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