基于电子商务平台鲜活农产品“农消对接”模式研究

发布时间：2018-02-23 23:35

本文关键词： 鲜活农产品电子商务流通模式农消对接　出处：《西南交通大学》2017年硕士论文　论文类型：学位论文

【摘要】："三农"问题一直是我国近几年来最为重视的问题之一,鲜活农产品是我国农业的重要的组成部分,既是人们日常生活的必需品,又是农户增收的重要来源。我国鲜活农产品传统流通渠道环节长、成本高、损耗大、流通信息滞后等特点严重阻碍了我国农业经济发展步伐,优化鲜活农产品流通渠道,使其高效顺畅流通,可以降低成本,提高经济增长、人们生活水平,有利于维护社会稳定,优化流通渠道是我国农业发展必然选择。首先针对国内现有鲜活农产品流通模式进行深入分析,并对传统流通模式、供应链一体化模式、农超对接模式三种具有典型代表的模式的优劣进行比较研究,在此基础上提出优化程度更高的新型网络直销模式—"农消对接"模式;其次对基于电子商务平台的"农消对接"模式概念、特点、现实意义、具体的运作机制等进行了详细研究,并提出相关对策建议;文章最后,以山东省生鲜蔬菜流通为例,得到山东省蔬菜供应冬夏特点鲜明,供应渠道复杂的特性。加上山东省内农业合作社规模发展迅速,集体化生产日益成熟,农业电子商务发展也是如火如荼。论文以山东省蔬菜流通为研究对象,以山东省城市周边提供冬夏蔬菜供应的散户、农业合作社、生产基地为主要生产者,以居住在城镇中加入"农消对接"模式的家庭用户为消费者,从前期宣传、实践阶段和展望不足等方面具体说明怎样运行"农消对接"模式,详细介绍说明了运行基于电子商务平台的"农消对接"模式的具体运行流程。文章最后提出山东省在现货农产品流通模式虽然取得了一些成就,但各种流通模式的实践操作细节还不够具体。随着农业科技的日新月异,农产品的生产规模不断提高,需要加强现货农产品的流通体系建设,不断完善现代农产品流通模式,建立产销运行平衡、保障市场供应的长效机制,切实维护好生产者和消费者的权益。
[Abstract]:The issue of "agriculture, countryside and farmers" has always been one of the most important problems in China in recent years. Fresh agricultural products are an important part of our agriculture and are not only the necessities of people's daily life. It is also an important source for farmers to increase their income. The characteristics of traditional circulation channels of fresh agricultural products in China, such as long links, high cost, large losses and lagging circulation information, have seriously hindered the pace of agricultural economic development in our country and optimized the circulation channels of fresh and live agricultural products. Making it efficient and smooth circulation can reduce costs, improve economic growth, people's living standards, and help maintain social stability. Optimization of circulation channels is the inevitable choice of agricultural development in China. Firstly, the circulation mode of fresh agricultural products in China is deeply analyzed, and the traditional circulation mode and supply chain integration mode are analyzed. The advantages and disadvantages of the three typical models are compared and studied. On the basis of this, a new network direct selling mode with higher optimization degree is put forward, which is called "Farm-elimination docking" mode. Secondly, the concept, characteristics, practical significance and specific operation mechanism of the mode of "agricultural elimination and docking" based on e-commerce platform are studied in detail, and the relevant countermeasures and suggestions are put forward. Finally, the article takes the circulation of fresh vegetables in Shandong Province as an example. The characteristics of vegetable supply in Shandong Province in winter and summer are distinct, and the supply channels are complex. In addition, the scale of agricultural cooperatives in Shandong Province has developed rapidly, and collectivized production has become increasingly mature. The development of agricultural electronic commerce is also in full swing. This paper takes the vegetable circulation in Shandong Province as the research object, and takes the retail investors, agricultural cooperatives and production bases around the cities of Shandong Province to supply vegetables in winter and summer as the main producers. Taking the household users who live in cities and towns to join the mode of "rural elimination and docking" as consumers, this paper explains how to run the mode of "rural elimination and docking" from the aspects of early propaganda, practical stage and lack of prospects, etc. This paper introduces in detail the specific operation flow of the mode of "agricultural elimination and docking" based on electronic commerce platform. Finally, the paper points out that Shandong Province has made some achievements in the circulation mode of spot agricultural products. With the rapid development of agricultural science and technology and the continuous increase in the scale of agricultural production, it is necessary to strengthen the construction of the circulation system of spot agricultural products and constantly improve the circulation mode of modern agricultural products. Establish a balanced operation of production and marketing, ensure a long-term mechanism of market supply, and effectively safeguard the rights and interests of producers and consumers.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6;F724.6

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