广东农业企业文化建设与对策研究

发布时间：2018-02-26 05:07

本文关键词： 农业企业企业文化企业文化建设　出处：《仲恺农业工程学院》2015年硕士论文　论文类型：学位论文

【摘要】：当今最具竞争力的管理理论是形成于20世纪80年代的企业文化理论,它是人类企业管理活动的最初阶段。伴随全球经济一体化不断发展带来的结果是:越来越多的企业意识到企业文化在企业经营管理过程中不可或缺的重要作用,企业文化通过对全体员工的思维框架、行为模式等产生影响,实现对企业管理系统的整改,从而平衡各种管理要素,提高工作效率和经济效率。任何具有完善而强大的企业文化的企业,必定也是具有高适应性、高凝聚力、高美誉度的企业,这是企业文化作为企业管理软实力之一的作用体现。广东作为改革开发的前沿阵地,它的农业和农村发展更是取得惊人的成绩,而农业企业的发展同样迅猛,特别是农业龙头企业的不断增加,推动了农业产业化的发展和加快了社会主义新农村建设。但是广东农业企业仍面临着各种挑战,除了经营风险外,还有就是企业核心竞争力的建立。由于农业企业经营好坏会直接影响广东的经济发展,再波及整个国民经济的发展,因此,如何建立符合广东省农业企业现状的企业文化,提高农业企业的核心竞争力显得至关重要。本文针对广东省农业企业面临的企业文化建设存在的问题进行分析,通过实地调查和样本分析,从农业企业文化建设内容差异出发,找寻广东省农业企业文化建设存在的问题,并针对性地从物质文化、制度文化、行为文化和精神文化建设四个方面提出相应建议和对策,希望能为解决“三农问题”、推动广东农业企业的可持续发展起到微薄的作用。
[Abstract]:The most competitive management theory today is the corporate culture theory, which was formed in 1980s. It is the initial stage of human enterprise management. With the development of global economic integration, more and more enterprises realize the indispensable role of corporate culture in the process of enterprise management. By influencing the thinking frame and behavior pattern of the whole staff, the corporate culture realizes the rectification of the enterprise management system, thus balancing all kinds of management elements. Improve work efficiency and economic efficiency. Any enterprise with a perfect and strong corporate culture must also be one with high adaptability, high cohesion and high reputation. This is the embodiment of the role of corporate culture as one of the soft power of enterprise management. Guangdong, as the front line of reform and development, has made astonishing achievements in its agricultural and rural development, and the development of agricultural enterprises has also been rapid. In particular, the increasing number of leading agricultural enterprises has promoted the development of agricultural industrialization and accelerated the construction of a new socialist countryside. However, agricultural enterprises in Guangdong are still facing various challenges, except for the risks of operation. There is also the establishment of the core competitiveness of enterprises. Since the management of agricultural enterprises will directly affect the economic development of Guangdong, and then spread to the development of the national economy as a whole, how to establish an enterprise culture that conforms to the present situation of agricultural enterprises in Guangdong Province, It is very important to improve the core competitiveness of agricultural enterprises. This paper analyzes the problems existing in the construction of enterprise culture in Guangdong Province, through field investigation and sample analysis, starting from the differences in the content of agricultural enterprise culture construction. To find out the problems existing in the cultural construction of agricultural enterprises in Guangdong Province, and to put forward corresponding suggestions and countermeasures from four aspects: material culture, institutional culture, behavioral culture and spiritual culture construction. Hope to solve the "three rural issues" and promote the sustainable development of agricultural enterprises in Guangdong play a modest role.
【学位授予单位】：仲恺农业工程学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F324;F270

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