对接优势、能力、环境与超市参与“农超对接”行为——基于15省526家超市的调查

发布时间：2018-03-01 14:10

本文关键词： 超市农超对接参与意愿影响因素　出处：《现代经济探讨》2017年09期 　论文类型：期刊论文

【摘要】：该文根据问卷调查数据,采用排序选择模型确定了超市参与"农超对接"行为的影响因素,并运用解释性结构模型探讨了各影响因素间的关联关系和层次结构。结果显示,超市参与"农超对接"的行为较积极,81.7%的超市具有明确参与意愿。超市参与"农超对接"行为受对接优势、对接能力、对接环境等11个因素的正向影响。其中,对接优势中的减少价格波动、稳定产品供应和降低物流损耗变量是表层直接因素;对接能力中的采购能力、配送能力、调度能力等变量是中层间接因素;对接环境中的培训教育、舆论宣传和政府鼓励变量是深层根源因素。
[Abstract]:Based on the questionnaire data, this paper uses the ranking selection model to determine the influencing factors of supermarket participation in the behavior of "agricultural super docking", and uses the explanatory structure model to explore the correlation and hierarchical structure among the factors. 81.7% of the supermarkets have clear intention to participate in the behavior of participating in the "agricultural super docking", and 11 factors, such as docking advantage, docking ability, docking environment and so on, have a positive influence on the supermarket's participation in the "rural super docking" behavior. Reduction of price fluctuation in docking advantage, stabilization of product supply and reduction of logistics loss variable are direct factors in surface layer, procurement ability, distribution ability, scheduling capacity and other variables in docking capability are intermediate indirect factors. Training and education, publicity and government encouragement are the underlying factors.
【作者单位】：山东农业大学经济管理学院;
【基金】：国家社会科学基金项目“农超对接供应链效果评价与政策优化研究”(项目编号:15BGL134) 教育部人文社科基金项目“基于供应链合作主体视角下的蔬菜质量安全:行为分析、机制构建与政策优化”(项目编号:13YJA630143)
【分类号】：F326.6

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