联成远洋公司金枪鱼渔业发展策略研究

发布时间：2018-03-03 13:05

本文选题：金枪鱼　切入点：资源管理　出处：《北京交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：金枪鱼是大洋暖水性洄游鱼类,主要分布在太平洋、大西洋、印度洋的热带、亚热带海区,具有较高的营养和经济价值。我国金枪鱼渔业起步较晚,取得较快的发展,但金枪鱼产业的发展水平及市场发育程度与日本、欧洲、美国、韩国、台湾等国家和地区相比仍存在较大差距,世界金枪鱼的市场仍然主要集中在日本、欧洲和美国等少数发达国家。市场在国际渔业发展和竞争格局中越来越凸显出其重要的地位和作用,国际渔业的竞争在很大程度上取决于各渔业博奕方市场地位和力量的对比。近年来我国金枪鱼市场发展取得了一定的成效,但是在国际渔业竞争格局中,金枪鱼渔业的发展还在很大程度上受到市场瓶颈的制约。随着金枪鱼资源管理国际化进程的加快,金枪鱼资源开发与生态环境保护之间的矛盾日益突出。各渔业国家加强了对专属经济海区渔业资源的保护力度,相关国际渔业组织也加强了对公海渔业资源的保护和管理。在国家大海洋战略的政策支持下,如何持续稳定地发展金枪鱼渔业,全面提升国际竞争力,促进渔业经济的新增长,已经成为我国金枪鱼渔业发展所面临的重要课题；而金枪鱼企业面对资源、运营成本、市场、配额、许可证、人才等诸多问题,应如何应对并调整发展策略,也是值得深入思考和研究的问题。本文以联成远洋为实际案例,利用波特的五力竞争模型对中国金枪鱼企业的国际竞争力进行分析,并采用SWOT分析方法对联成远洋的优势、劣势、机会、威胁深入剖析,总结了联成远洋在面对金枪鱼资源管理、主要市场不同发展形势下制定的发展策略并提出了有建设性的发展策略建议,突破了大多数金枪鱼企业仍停留在以捕捞和原料销售为主的产业链前端的发展瓶颈,在新形势下为金枪鱼企业深层次发展提供了全方位解决方案及发展策略参考。
[Abstract]:Tuna is a warm migratory fish in the ocean, mainly distributed in the Pacific, Atlantic, Indian Ocean tropics, subtropical areas, with high nutritional and economic value. However, compared with Japan, Europe, the United States, South Korea, Taiwan and other countries and regions, there is still a big gap in the development level and market development of tuna industry. The world tuna market is still mainly concentrated in Japan. Europe and the United States and a few developed countries. The market has become increasingly prominent in the development and competition of international fisheries. The competition of international fishery depends to a great extent on the comparison of market position and power of different fishery game players. In recent years, the development of tuna market in China has made some achievements, but in the pattern of international fishery competition, The development of tuna fisheries is also largely constrained by market bottlenecks. With the acceleration of the internationalization process of tuna resource management, the contradiction between tuna resource exploitation and ecological environment protection has become increasingly prominent. Fishery countries have strengthened the protection of fishery resources in the exclusive economic area. Relevant international fisheries organizations have also strengthened the protection and management of fishery resources on the high seas. With the policy support of the national strategy on large seas, how to develop tuna fisheries in a sustainable and stable manner, enhance overall international competitiveness and promote new economic growth in fisheries, It has become an important subject in the development of tuna fishery in China, and tuna enterprises should deal with and adjust their development strategies in the face of resources, operating costs, markets, quotas, permits, talents, and so on. It is also a question worthy of further consideration and study. Taking Liancheng Ocean as an actual case, this paper analyzes the international competitiveness of Chinese tuna enterprises by using Porter's five-force competition model, and analyzes the advantages, disadvantages, opportunities and threats of Liancheng Ocean by using SWOT analysis method. This paper summarizes the development strategies of Liancheng Ocean in the face of tuna resource management and different development situations in the main markets, and puts forward constructive development strategy suggestions. It breaks through the bottleneck of most tuna enterprises remaining in the front end of the industry chain which is mainly fishing and raw material sales and provides a comprehensive solution and development strategy reference for tuna enterprises in the new situation.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.4

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