黑龙江省稻米加工企业战略联盟稳定性研究

发布时间：2018-03-10 11:37

本文选题：稻米加工企业　切入点：企业战略联盟　出处：《东北农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：黑龙江省是中国粳稻重要的产区之一,得天独厚的地理位置优势与气候条件为稻米的高产出奠定了基础,稻米加工企业的发展也因此获得了先决优势,作为黑龙江经济发展的支柱行业,其发展的前景显得尤为重要。截至目前,黑龙江省稻米加工企业达2900余家,但是多数企业并没有意识到原有纯粹的竞争关系已经不适于其在当前激烈的稻谷市场竞争环境中长期立足与发展,导致这些稻米加工企业普遍经济规模程度不高。因此,亟需参与以合作共赢理念组建的稻米加工企业战略联盟来打破发展僵局。稻米产业在一定程度上受农业灵活性的影响,这使得联盟的稳定性面临风险,不稳定因素威胁联盟竞争力,这就有必要分析影响稻米加工企业战略联盟稳定性的因素,找出应对之策。该行业战略联盟仍处于起步阶段,在对黑龙江省稻米加工企业战略联盟研究之后发现,其存在着忽视联盟伙伴间的关系管理、联盟成员企业控制力不对称等一系列问题,这些问题的存在均有导致联盟不稳定的隐患,因此本文运用文献研究法、比较分析法、层次分析法等方法对影响战略联盟稳定性的内、外部因素进行研究探讨,在此基础上,构建了层次分析模型,通过实地调研运用专家打分法来测评各因素对稻米加工企业战略联盟稳定性的影响程度。得出结论:伙伴选择匹配性、道德信任机制、企业文化契合度、利益分配机制是影响黑龙江省稻米加工企业战略联盟稳定性的内部因素;自然因素、资本因素、政治法律、技术因素、市场因素是影响其稳定性的外部因素。利益分配机制是内部因素中影响比重最大的因素,资本因素是外部因素中影响比重最大的因素;内部因素的影响效果要高于外部因素。最后,根据层次分析模型的测评结果与联盟中存在的问题,总结提出正确选择联盟伙伴加强关系管理、建立详尽契约制度平衡成员控制力、保持成员企业间竞合关系平衡运行等途径来进一步增强黑龙江省稻米加工企业战略联盟稳定性。希望本文能对提升黑龙江省稻米加工企业的综合实力,对行业战略联盟的具体实施带来帮助,为保障黑龙江省稻米加工产业在当前新常态下获得稳步长足发展提供理论参考。
[Abstract]:Heilongjiang Province is one of the important producing areas of japonica rice in China. The advantageous geographical location and climatic conditions have laid the foundation for the high yield of rice, and the development of rice processing enterprises has gained the advantage of first decision. As the pillar industry of Heilongjiang's economic development, the prospect of its development is particularly important. Up to now, there are more than 2,900 rice processing enterprises in Heilongjiang Province. However, most enterprises do not realize that the original pure competition relationship is no longer suitable for their long-term development in the competitive environment of the current intense rice market, which leads to the low general economic scale of these rice processing enterprises. It is urgent to participate in the strategic alliance of rice processing enterprises based on the concept of win-win cooperation to break the deadlock of development. The rice industry is partly affected by agricultural flexibility, which puts the stability of the alliance at risk. The unstable factors threaten the competitiveness of the alliance, so it is necessary to analyze the factors that affect the stability of the strategic alliance of rice processing enterprises and find out the countermeasures. After studying the strategic alliance of rice processing enterprises in Heilongjiang Province, it is found that there are a series of problems, such as neglecting the relationship management among alliance partners, asymmetric control power of alliance members, and so on. The existence of these problems has the hidden trouble that leads to the instability of the alliance. Therefore, this paper uses the methods of literature research, comparative analysis, analytic hierarchy process and other methods to study the internal and external factors that affect the stability of strategic alliance, on the basis of which, the paper studies the internal and external factors that affect the stability of the strategic alliance. The AHP model is constructed and the expert scoring method is used to evaluate the influence of various factors on the stability of strategic alliance of rice processing enterprises through field investigation. The conclusions are as follows: the matching of partner selection, the mechanism of moral trust, the degree of corporate culture fit. Benefit distribution mechanism is the internal factor that affects the stability of strategic alliance of rice processing enterprises in Heilongjiang Province, natural factor, capital factor, political and legal factor, technical factor, The market factor is the external factor which affects its stability, the profit distribution mechanism is the most influential factor among the internal factors, and the capital factor is the most important factor among the external factors. The effect of internal factors is higher than that of external factors. Finally, according to the evaluation results of AHP model and the problems existing in the alliance, the correct selection of alliance partners to strengthen the relationship management is put forward. Establish a detailed contract system to balance member control, To further enhance the stability of the strategic alliance of rice processing enterprises in Heilongjiang Province, we hope that this paper can enhance the comprehensive strength of rice processing enterprises in Heilongjiang Province. It will help the implementation of the industry strategic alliance and provide theoretical reference for ensuring the steady development of rice processing industry in Heilongjiang Province under the new normal condition.
【学位授予单位】：东北农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F326.5

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