社区支持农业的消费者参与意愿研究——基于计划行为理论框架

发布时间：2018-03-11 02:28

本文选题：社区支持农业　切入点：参与意愿　出处：《经济与管理》2017年04期 　论文类型：期刊论文

【摘要】：社区支持农业(CSA)是提升食品安全,促进城乡良性互动,实现生态可持续发展的重要选择。基于计划行为理论,运用五省1 141个城市消费者的调查数据,建立二元选择Probit模型对消费者的社区支持农业参与意愿的决定因素进行实证分析。结果表明:76.25%的消费者愿意参与社区支持农业,主要参与原因是享受安全健康农产品和参观体验农场生产生活;消费者对农产品质量安全的关注程度、CSA认知程度、农产品种类、消费者家庭人口规模显著正向影响其CSA参与意愿;消费者年龄、是否失业、CSA支付费用以及生活环境满意度则有显著负向影响。深化消费者对CSA的认识,对CSA农场土地租金予以优惠或补贴,优化CSA农场运营管理和生产计划,注重农场间合作及CSA模式扩展是提高消费者的社区支持农业参与意愿的主要途径。
[Abstract]:Community support Agriculture (CSAA) is an important choice to promote food safety, promote good interaction between urban and rural areas, and realize ecological sustainable development. Based on the theory of planning behavior, the survey data of 1,141 cities in five provinces are used. A dual choice Probit model was established to analyze the determinants of consumers' willingness to support agricultural participation. The results show that: 76.25% of consumers are willing to participate in community support for agriculture. The main reasons for participation are to enjoy safe and healthy agricultural products and to visit and experience farm production and life; the level of consumer concern about the quality and safety of agricultural products is similar to the CSA awareness, the type of agricultural products, The size of the consumer's family has a significant positive effect on their willingness to participate in CSA, while the age of the consumer, whether they are unemployed or not, and the satisfaction with their living environment have a significant negative effect. The main ways to improve the willingness of consumers to support agricultural participation are to give preferential or subsidy to the land rent of CSA farm, optimize the operation management and production plan of CSA farm, and pay attention to the cooperation between farms and the extension of CSA model.
【作者单位】：中国农业大学经济管理学院;四川大学公共管理学院;
【基金】：新世纪优秀人才支持计划资助(2016QC109)
【分类号】：F323

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