基于智慧旅游的新一代农家乐建设初探

发布时间：2018-03-14 09:06

本文选题：农家乐　切入点：智慧旅游　出处：《中国农业资源与区划》2017年03期 　论文类型：期刊论文

【摘要】：[目的]试图构建农家乐智慧旅游建设标准体系,寻求新一代农家乐的发展新思路。[方法]运用SWOT分析方法,将农家乐划分为4个发展阶段,即初始发展阶段、成熟阶段、全面发展阶段及智慧旅游阶段,以其中第四阶段即智慧旅游与"美丽乡村"双重背景下诞生的新一代农家乐为研究对象,分析新一代农家乐在智慧旅游方面的现状、问题所在及其发展机遇,提出新一代农家乐智慧旅游建设思路。[结果]在县域智慧旅游建设体系、生态茶园智慧旅游建设体系的基础上,构建了农家乐智慧旅游建设标准体系。[结论]基于智慧旅游的新一代农家乐的升级改造,将拥有先进的服务理念和服务规范、科学的智慧旅游体系、统一管理的旅游云平台和网络营销平台,是一种完整的、全新的乡村旅游服务形式。
[Abstract]:[objective] to construct the standard system of Nongjiale Wisdom Tourism Construction, and to seek new ideas for the development of New Generation Nongjiale. [methods] using SWOT analysis method, Nongjiale is divided into four development stages, that is, initial development stage and mature stage. In the stage of comprehensive development and the stage of intelligent tourism, this paper analyzes the present situation of the new generation of farmhouse music in the field of intelligent tourism, taking the 4th stage as the research object, which is born under the dual background of intelligent tourism and "beautiful countryside". On the basis of the system of intelligent tourism construction at county level and the system of intelligent tourism construction in ecological tea garden, the author puts forward the idea of constructing a new generation of Nongjiale intelligent tourism. [conclusion] the upgrading and transformation of the new generation of Nongjiale based on intelligent tourism will have advanced service concept and service standard, and scientific intelligent tourism system. Unified management of tourism cloud platform and network marketing platform, is a complete, a new form of rural tourism services.
【作者单位】：中原经济区智慧旅游河南省协同创新中心;洛阳师范学院国土与旅游学院;
【基金】：国家社科基金项目“新常态下智慧旅游驱动旅游业转型升级研究”(15BJY130) 协同创新中心开放课题“基于旅游云的景区户外安全救援体系的构建”(2015-ZHLV-005)
【分类号】：F323;F592

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