新媒体背景下烟台乡村休闲旅游发展策略分析

发布时间：2018-03-20 17:22

本文选题：乡村休闲旅游　切入点：新媒体　出处：《烟台大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着人们追寻更高精神境界以及更高品质生活,休闲旅游逐渐成为人们生活中不可缺少的内容。由于消费观念和生活习惯不断发生变化,传统旅游模式已经满足不了消费者日益增长的物质和心理需求,而乡村休闲旅游蓬勃发展则成为经济和现代旅游业成长的核心需要。乡村休闲旅游依靠其独有农村特色逐渐拥有大批游客,不断拉动乡村经济进步,对推动城乡一体化有积极作用。而乡村休闲旅游发展的同时也存在农村传统的守旧思想、基础设施发展滞后、旅游专业人才短缺、监督管理措施缺乏、旅游产品单一、宣传手段落后等问题,这些因素都将制约乡村休闲旅游发展。而在互联网时代的新媒体发展迅猛,休闲旅游拥有了信息传播的支撑。新媒体利用互联网和新媒体优势,不断提供创新营销方式,加速营销策略与新媒体方式结合,改变传统营销方式,与时俱进的利用新媒体创新手段促进乡村休闲旅游发展,是推动农村经济增长的巨大推动力。该论文通过对乡村休闲旅游和新媒体相关问题研究,分析新媒体背景下乡村休闲旅游的发展过程,结合文献分析研究方法研究新媒体时代背景下乡村休闲旅游的现实情况。本文以烟台作为主要研究案例,总结烟台乡村休闲旅游基本发展历程,通过SWOT分析法总结在新媒体背景下烟台地区乡村休闲旅游的内部环境和外部威胁,并结合我国目前推行的乡村休闲旅游发展策略,针对烟台乡村休闲旅游的实际情况,创新属于烟台地区乡村休闲旅游发展的新媒体模式。其结论对进一步推进烟台乡村休闲旅游具有一定的实践指导意义,并对全国乡村休闲旅游的经济发展起推动作用。
[Abstract]:As people pursue a higher spiritual state and a higher quality of life, leisure tourism has gradually become an indispensable part of people's life. The traditional tourism model can no longer meet the growing material and psychological needs of consumers. The vigorous development of rural leisure tourism has become the core need of economic and modern tourism growth. Depending on its unique rural characteristics, rural leisure tourism gradually has a large number of tourists, and continues to pull the rural economic progress. The rural leisure tourism development also has the traditional old-fashioned thought, the infrastructure development lags behind, the tourism specialized talented person is short, the supervision management measure is lacking, the tourism product is single, the rural leisure tourism development also has the positive effect to promote the urban-rural integration. These factors will restrict the development of rural leisure tourism. However, in the Internet era, new media are developing rapidly, leisure tourism has the support of information dissemination. New media take advantage of the Internet and new media. To continuously provide innovative marketing methods, accelerate the combination of marketing strategy and new media, change traditional marketing methods, and make use of new media innovative means to promote the development of rural leisure tourism. This paper analyzes the development process of rural leisure tourism in the context of new media through the study of rural leisure tourism and new media related issues. This paper takes Yantai as the main research case, summarizes the basic development course of rural leisure tourism in Yantai. This paper summarizes the internal environment and external threats of rural leisure tourism in Yantai area under the background of new media through SWOT analysis, and combines the development strategy of rural leisure tourism in our country at present, aiming at the actual situation of rural leisure tourism in Yantai. Innovation belongs to the new media mode of rural leisure tourism development in Yantai area, its conclusion has certain practical guiding significance for further promoting rural leisure tourism in Yantai area, and plays a role in promoting the economic development of rural leisure tourism in the whole country.
【学位授予单位】：烟台大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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