信息能力对菜农施药行为转变的影响研究

发布时间：2018-03-25 15:32

本文选题：菜农　切入点：农药使用行为　出处：《农业技术经济》2016年12期

【摘要】：本文基于蔬菜主产区山东省306户菜农调研数据,运用结构方程模型验证了信息能力对菜农施药行为转变的影响。研究结果表明,信息能力潜变量对菜农施药行为转变产生显著影响且存在部分中介效应;菜农信息能力对菜农施药行为转变的直接影响主要是通过信息使用因子变量;信息能力对菜农使用农药行为转变潜变量的间接影响主要是通过信息获取因子;菜农的主观规范、知觉行为控制潜变量作为中介变量对菜农施药行为转变影响不明显;培训经历作为调节变量对菜农施药行为转变的作用路径产生一定的影响。
[Abstract]:Based on the investigation data of 306 vegetable farmers in the main vegetable production area of Shandong Province, the effect of information ability on the transformation of vegetable farmers' pesticide application behavior was verified by using the structural equation model. The latent variables of information ability have a significant effect on the transformation of pesticide application behavior of vegetable farmers and there are some mediating effects, and the direct influence of information ability on the transformation of pesticide application behavior of vegetable farmers is mainly through information use factor variables. The indirect influence of information ability on the latent variables of pesticide behavior change of vegetable farmers is mainly through the information acquisition factor, the subjective norms of vegetable farmers, the latent variables of perceptual behavior control as intermediary variables have no obvious effect on the transformation of pesticide application behavior of vegetable farmers. Training experience, as a regulating variable, has a certain effect on the path of transformation of pesticide application behavior of vegetable farmers.
【作者单位】：沈阳农业大学经济管理学院;渤海大学管理学院;
【基金】：国家自然科学基金面上项目“信息获取、锚定调整与菜农使用农药行为转变:机理与实证”(编号:71473167)
【分类号】：S436.3;F323.3

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