河南省花卉产业与旅游业融合发展路径与对策研究

发布时间：2018-03-25 17:04

本文选题：河南省　切入点：花卉产业　出处：《河南理工大学》2015年硕士论文

【摘要】：旅游产业融合发展是旅游业发展的方向之一。旅游产业融合能够丰富旅游产品的种类,提升旅游产品的内涵,延长旅游产业链条,促进旅游产业结构的升级,提升旅游产业的竞争力。旅游产业和其他产业的融合现象在我国各地区不断发展,政府也出台政策支持旅游产业的融合发展。2009年出台的《国务院关于加快发展旅游业的意见》明确指出要大力推进旅游业与相关产业的融合发展,培育新的旅游消费热点。而党的十八大以来,生态文明建设受到更多的重视,这在一定程度上鼓励了花卉产业的发展。花卉产业是绿色产业,能够绿化美化环境。花卉产业与旅游业的融合发展不仅会促进旅游业的发展还会促进花卉产业的发展,推进生态文明建设。在这个背景下,研究花卉产业与旅游业的融合发展具有重要的现实意义。本文研究的主题是河南省花卉产业和旅游业的融合发展的路径与对策。本文首先指出了花卉产业与旅游业融和发展的选题背景和研究意义,梳理了产业融合以及旅游产业融合研究的进展。本文的核心内容是第三、第四和第五章。第三章主要分析了花卉产业与旅游业融合的动因、基本形态,并且对我国花卉产业与旅游业融合发展效果进行了实证分析。第三章认为,花卉产业与旅游业融合发展的动因主要有五条:第一、花卉产业与旅游业的融合发展是提升产业竞争力的重要途径;第二、花卉资源是重要的旅游资源;第三、花卉偏好程度逐渐增加;第四、花卉旅游产品能够促进旅游产品的结构完善;第五、旅游市场能够促进花卉产业的价值实现。在对我国花卉产业与旅游业融合发展效果的实证分析中,笔者利用线性回归分析的方法以常弹性模型分析了两产业相互影响的效果。我国花卉种植产值每增加1%,同年旅游收入增加1.116%;我国旅游收入每增加1%,下一年花卉种植产值将增加0.841%。第四章通过研究河南省花卉产业与旅游业融合发展的基础条件、优势条件以及融合度,提出了两者的融合路径。笔者从河南省花卉产业与旅游业融合发展的区域布局、市场品牌定位和技术先导战略三个方面着眼,分别给出了两产业区域布局的基本原则、市场品牌的定位与品牌培育应注意的问题以及技术先导战略的实施建议。第五章提出了促进两者融合发展的七项对策,每一个对策以一节的篇幅详细阐述。七项对策涉及到政府职能、人员素质、体制改革、科技创新、旅游产品创新等许多方面。论文虽然取得了一些研究成果,得出了一些结论,但仍然存在着一些不足。笔者对花卉产业与旅游业融合度测定所选的方法仍有待改进;笔者对花卉产业与旅游业融合机理的研究仍有待深化。
[Abstract]:Integration and development of tourism industry is one of the directions of tourism development. The integration of tourism industry can enrich the types of tourism products, promote the connotation of tourism products, prolong the chain of tourism industry, and promote the upgrading of tourism industry structure. Promoting the competitiveness of the tourism industry. The phenomenon of integration of the tourism industry and other industries is constantly developing in all regions of our country. The government has also issued policies to support the integration and development of the tourism industry. The State Council's opinions on speeding up the Development of Tourism issued in 2009 clearly pointed out that it is necessary to vigorously promote the integration of tourism and related industries. Cultivate new tourist consumption hot spots. Since the 18th National Congress of the Party, more attention has been paid to the construction of ecological civilization, which to some extent encourages the development of the flower industry. The flower industry is a green industry. The combination of flower industry and tourism will not only promote the development of tourism, but also promote the development of flower industry and promote the construction of ecological civilization. It is of great practical significance to study the fusion development of flower industry and tourism industry. The theme of this paper is the path and countermeasures of the integration development of flower industry and tourism industry in Henan Province. Firstly, this paper points out the flower industry and tourism. The background and significance of the research on the topic of industry integration and development, The main contents of this paper are the third, fourth and fifth chapters. The third chapter mainly analyzes the causes and basic forms of the flower industry and tourism integration. Chapter three points out that there are five main reasons for the development of flower industry and tourism industry: first, The integration of flower industry and tourism industry is an important way to enhance the competitiveness of the industry; second, flower resources are important tourism resources; third, the degree of flower preference is gradually increasing; fourth, Flower tourism products can promote the structure of tourism products. Fifth, the tourism market can promote the realization of the value of flower industry. The author used linear regression analysis to analyze the effect of interaction between the two industries by using the constant elastic model. For each increase in the production value of flower planting in China, the tourism income in the same year increased by 1.116; the tourism income in China increased by 1 percent, and the flower species in the next year. The value of plant production will increase by 0.841. Chapter four studies the basic conditions for the integration and development of flower industry and tourism industry in Henan Province. The author puts forward the fusion path of the two from three aspects: the regional layout of the flower industry and tourism industry in Henan Province, the market brand positioning and the technology leading strategy. The basic principles of the regional layout of the two industries, the problems that should be paid attention to in the market brand positioning and brand cultivation, and the suggestions for the implementation of the technological forerunner strategy are given respectively. Chapter five puts forward seven countermeasures to promote the integration and development of the two industries. Each countermeasure is elaborated in a section. The seven countermeasures relate to many aspects, such as government function, personnel quality, system reform, scientific and technological innovation, tourism product innovation and so on. Although the paper has obtained some research results, it has drawn some conclusions. However, there are still some shortcomings. The author still needs to improve the method of measuring the fusion degree between flower industry and tourism industry, and the research on the fusion mechanism of flower industry and tourism industry still needs to be deepened.
【学位授予单位】：河南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F592.7;F326.13

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