连云港休闲农业发展研究

发布时间：2018-03-27 11:14

本文选题：连云港　切入点：休闲农业　出处：《南京农业大学》2015年硕士论文

【摘要】：本研究主要目的是为连云港休闲农业发展提出建议,为改善连云港休闲农业经营管理、提高农民就业增收效果等目标研究具体措施,为调整当地农业、旅游结构,解决"三农问题",传承农村文化、习俗、技艺提供参考。本文基于国内外学者研究,采用文献研究法、实地考察法、归纳总结法对连云港休闲农业发展进行研究。主要分绪论、正文、结语三个部分。绪论中,已有研究成果对休闲农业概念、分类、功能、发展思路等做出了具体解释,作者对这些研究做了研究述评,发现还未有对连云港休闲农业发展所做研究,已有成果中对于发展休闲农业的对策随着时代变化,不能长久发挥其效果,与时俱进、具有创新意义的对策需要专业人士研究提出。正文有现状、问题、对策三大块。第一章主要分析了连云港休闲农业发展现状,简要概括连云港休闲农业发展举措。连云港地处江苏北端,地理位置特殊,资源丰富,作者对连云港城市特色如地理气候、自然资源、历史文化和旅游资源等进行概况了解。选取连云港所在的苏北地区700个休闲农业园数据进行分析。对该地休闲农业发展从业态分布、建设时间、建设规模、带动农户数等方面进行数据分析,从数据分析中发现问题寻找原因。总结出该市休闲农业发展举措,通过案例分析总结发展经验。第二章连云港休闲农业发展存在问题,依据第一章现状分析,结合实地考察,提出连云港休闲农业发展存在的问题,共四小节包括宏观管理、基础设施投入、特色项目建设、农民增收、营销策略等方面的问题。第三章连云港休闲农业发展对策,针对第二章所提出问题,结合专业所学、借鉴优秀案例、已有研究成果,提出涵盖加强管理规范性、加大对基础设施建设的投入、建立共享型电子信息平台、打造休闲农业村、扩大农民就业机会、丰富农村精神生活和文化氛围、大力发展创意休闲农业、做好市场细分和定位、注重宣传媒介的选择和运用、发展新颖电子商务平台等方面的对策,为解决连云港休闲农业发展问题提出新的路径,在全省的休闲农业工作中争创先进。
[Abstract]:The main purpose of this study is to put forward suggestions for the development of leisure agriculture in Lianyungang, to improve the management of leisure agriculture in Lianyungang, and to study specific measures to improve the effect of increasing farmers' employment and income, and to adjust the structure of local agriculture and tourism. Solving the "three rural problems", inheriting rural culture, customs and techniques to provide reference. Based on the research of domestic and foreign scholars, this paper studies the development of leisure agriculture in Lianyungang by literature research method, field investigation method, induction and summary method. In the introduction, the author has made a concrete explanation of the concept, classification, function and development ideas of leisure agriculture, and the author has made a review of these studies. It is found that no research has been done on the development of leisure agriculture in Lianyungang, and the countermeasures for the development of leisure agriculture in the past have not been able to give full play to its effect and keep pace with the times. Innovative countermeasures need to be studied and put forward by professionals. There are three parts in the text: current situation, problems and countermeasures. The first chapter mainly analyzes the present situation of Lianyungang leisure agriculture. Lianyungang is located at the northern end of Jiangsu Province, with special geographical position and abundant resources. The author gives a brief introduction to the urban characteristics of Lianyungang, such as geographical climate, natural resources, etc. History, culture and tourism resources are analyzed. The data of 700 leisure agricultural parks in northern Jiangsu Province, where Lianyungang is located, are analyzed. The development of leisure agriculture in this area is analyzed in terms of distribution, construction time and scale of construction. Driving the number of farmers and other aspects of data analysis, from the data analysis to find out the reasons for the problem, summed up the city's leisure agriculture development measures, through the case study to sum up the development experience. Chapter two Lianyungang leisure agriculture development problems, According to the analysis of the present situation in the first chapter, combined with the field investigation, the paper puts forward the problems existing in the development of leisure agriculture in Lianyungang, including macro management, investment in infrastructure, construction of characteristic projects and increasing farmers' income. The third chapter of Lianyungang leisure agriculture development countermeasures, in view of the second chapter put forward problems, combined with professional learning, learn from outstanding cases, the existing research results, proposed to cover the strengthening of management norms, We will increase investment in infrastructure construction, establish shared electronic information platforms, build leisure agricultural villages, expand employment opportunities for farmers, enrich the spiritual life and cultural atmosphere in rural areas, vigorously develop creative leisure agriculture, and do a good job of market segmentation and positioning. In order to solve the problem of leisure agriculture in Lianyungang, we should pay attention to the choice and application of propaganda media, develop new electronic commerce platform and put forward a new way for solving the problem of leisure agriculture in Lianyungang, and strive for the advanced in the work of leisure agriculture in the whole province.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.4;F592.7

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