呼和浩特乡村旅游产品的提质升级研究

发布时间：2018-03-28 21:29

本文选题：乡村旅游　切入点：供给侧改革　出处：《内蒙古财经大学》2017年硕士论文

【摘要】：2015年,习近平总书记提出了“供给侧结构性改革”,旅游业也迎来了供给侧改革。现阶段旅游业发展面临的问题主要是供给和需求不平衡,需求虽然旺盛,但是供给侧结构的不合理却使其不能适应更强劲、更多元和更升级的旅游消费需求,乡村旅游产品供给也是面临同样的问题。呼和浩特市开始重视发展乡村旅游较晚,但是发展速度相对来说比较快,如今乡村旅游已经是呼和浩特旅游业中重要的一部分。随着当地市民收入增加,对乡村旅游的需求也越来越大,尽管如此,呼和浩特市的乡村旅游产品在供给方面存在很多不足,比如产品单一、缺乏特色、配套服务及设施不完善等。本论文的研究目的就是分析并解决呼和浩特乡村旅游产品现阶段存在的问题,促进其乡村旅游产品供需平衡,实现产品的提质升级。本文参考吴必虎教授的“R-M-P”理论,结合当下供给侧改革的背景,首先对乡村旅游、乡村旅游资源及评价,乡村旅游产品及开发提质相关概念的国内外的文献进行了回顾,对国内外对相关内容的研究进展情况和研究方法有更深入的了解。其次,对呼和浩特乡村旅游产品供给现状进行了总结,利用李克特量表对乡村旅游产品供给满意度进行市场调查,并结合现状提出了现阶段呼和浩特乡村旅游产品供给存在的问题。之后,定量、定性评价当地乡村旅游资源并利用调查问卷了解呼和浩特乡村旅游游客的结构和行为特征,总结当地市民对乡村旅游产品的需求状况,从而确定今后乡村旅游产品开发的方向和重点。最后,基于资源评价状况,结合供需现状提出科学合理的发展对策。
[Abstract]:In 2015, General Secretary Xi Jinping put forward the "supply-side structural reform", and the tourism industry also ushered in supply-side reform. At this stage, the main problem facing tourism development is the imbalance between supply and demand, although demand is strong. However, the unreasonable supply-side structure makes it unable to adapt to the stronger, more and more upgraded tourist consumption demand, and the supply of rural tourism products is also facing the same problem. Hohhot has begun to attach importance to the development of rural tourism. But the rate of development is relatively fast. Nowadays, rural tourism is already an important part of Hohhot's tourism industry. With the increase of local people's income, the demand for rural tourism is also increasing. There are many deficiencies in the supply of rural tourism products in Hohhot, such as a single product and a lack of characteristics. The purpose of this paper is to analyze and solve the problems existing in Hohhot rural tourism products at the present stage, and to promote the balance between supply and demand of rural tourism products. According to Professor Wu Bihu's "R-M-P" theory and the background of the current supply-side reform, this paper first evaluates rural tourism, rural tourism resources, and rural tourism resources. This paper reviews the literature of rural tourism products and the related concepts of rural tourism development and quality improvement, and has a deeper understanding of the research progress and research methods of the relevant contents at home and abroad. Secondly, This paper summarizes the present situation of the supply of rural tourism products in Hohhot, and makes a market survey on the satisfaction of rural tourism products by using the Likert scale. Then, quantitative, qualitative evaluation of local rural tourism resources and use of questionnaire to understand the structure and behavior characteristics of rural tourism tourists in Hohhot. This paper summarizes the demand of local residents for rural tourism products, and then determines the direction and emphasis of the future development of rural tourism products. Finally, based on the evaluation of resources, combined with the current situation of supply and demand, scientific and reasonable development countermeasures are put forward.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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