针对农超对接中利益冲突的协调研究

发布时间：2018-03-30 23:18

本文选题：农超对接　切入点：利益分配　出处：《华中师范大学》2015年硕士论文

【摘要】：传统的农产品供应模式由于其供应链太过冗长,因此即使所生产的农产品具有优质性,但是由于供应链的冗长使得农产品流通时间过长,优质农产品的价值也不能得到完全的保证,没有供货商愿意前来采购,导致这些优质的农产品无法进入到市场,生产环节与销售环节无法得到正常连接,市场上该农产品的数量减少,价格上升,消费者与生产者之间由于流通环节的断裂而未成功进行对接,最终出现了菜价上涨的同时,农民却没有创收等一系列问题。“农超对接”是由农户通过中间层组织与超市进行直接对接,并通过协商或签订合同成立一种具有长期、稳定的合作关系的农产品流通模式,其中农产品的流通是直接由农户到超市省去了中间商或批发商这一环节,这样的流通模式不仅使农产品的流通速度增加,同时还省去了中间商给价格所带来的困扰以及一定的运输成本,变相地降低了农产品价格,使供应链中各主体均受益。然而,从全国看来,在“农超对接”模式的发展中还存在着许多问题,例如：农民的组织化程度低、农村金融建设不完善、政府扶持政策不完备、超市占据主导地位农户得不到实质性的利益等。所以,“农超对接”发展不稳定的一个重要因素就是利益分配不合理的问题。本文第一章首先大致介绍了本文的研究背景,然后阐述了国内外农村超对接现状以及在农超对接中利益分配问题现状和农超对接中利益相关者之间的利益博弈的现状,接着说明了本文的创新点。第二章针对文章的核心论点“农超对接中利各益相关者之间的利害关系”所需的基本理论进行了一系列的论述。第三章为本文创新点,本章对于在农超对接的整条利益链中所涉及的各个利益主体进行了详细的界定并同时描述了各个利息相关者的利益诉求,然后对于各利益相关者之间的利益冲突进行了详细的分析,最后通过对利益冲突的分析分别从合作社、农户、超市以及其他因素四个方面总结出来各利益相关者之间利益冲突的诱因。第四章是针对前一章节分析各利益相关者之间利益冲突所得出的诱因,从而得出协调利益相关者冲突的农超对接的促进策略。第五章为总结,通过以上章节对农超对接中各利益相关主体间的利益冲突进行分析解答后,对于今后的研究进行展望。本文通过分析“农产对接”供应链中各利益相关主体之间的利益冲突,得出改进“农超对接”模式的发展策略。
[Abstract]:Because the supply chain of traditional agricultural products is too long, even if the produce produced is of high quality, but because of the long supply chain, the circulation time of agricultural products is too long. The value of high-quality agricultural products cannot be fully guaranteed, and no supplier is willing to come to purchase them. As a result, these high-quality agricultural products cannot enter the market, and the production and sales links cannot be connected normally. In the market, the quantity of this agricultural product has decreased, the price has risen, the consumer and producer have not successfully docked due to the rupture of the circulation link, and at the same time the price of vegetables has finally risen. Farmers do not have a series of problems such as income generation. "Peasant Super docking" is a mode of agricultural product circulation with long-term and stable cooperative relationship established by farmers directly connecting with supermarkets through middle-tier organizations, and through consultation or signing contracts. Among them, the circulation of agricultural products is directly from the farmers to the supermarket without the link of middlemen or wholesalers. Such circulation mode not only increases the speed of circulation of agricultural products, At the same time, it also saves the trouble caused by the middleman to the price and a certain transportation cost, thus lowering the price of agricultural products in a disguised way and benefiting all the main parts of the supply chain. However, from the national point of view, There are still many problems in the development of the mode of "agricultural super docking", such as the low degree of organization of farmers, the imperfection of rural financial construction, the imperfection of government support policy. Therefore, the unreasonable distribution of benefits is an important factor in the unstable development of "agricultural super docking". The first chapter of this paper introduces the research background of this paper. Then it expounds the current situation of rural super-docking both at home and abroad, the distribution of benefits in rural super-docking and the current situation of interest game among stakeholders in rural super-docking. Then it explains the innovation of this paper. The second chapter discusses the basic theory of the core argument of the article "the interest relationship between the benefit stakeholders in the agricultural superfluous docking". The third chapter is the innovation point of this paper. In this chapter, the stakeholders involved in the whole interest chain are defined in detail and the interest demands of various interest stakeholders are described at the same time. Then the conflicts of interest among the stakeholders are analyzed in detail. Finally, through the analysis of the conflicts of interest, they are analyzed from the cooperative, the farmers, Four aspects of supermarket and other factors summed up the causes of conflict of interest among stakeholders. Chapter four is to analyze the causes of conflicts of interest among stakeholders in the previous chapter. The fifth chapter is the summary, through the above chapters, the conflicts of interest among the stakeholders in the agricultural super docking are analyzed and solved. Based on the analysis of the conflicts of interest among the stakeholders in the supply chain of "agricultural product docking", the development strategy of improving the mode of "agricultural super docking" is obtained in this paper.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

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