云阳县乡村旅游发展研究

发布时间：2018-04-01 14:26

本文选题：云阳县　切入点：乡村旅游　出处：《重庆三峡学院》2017年硕士论文

【摘要】：乡村旅游作为一种旅游活动,不仅能在一定程度上满足城市居民渴望到乡村去放松心情、探幽访古、品味自然、纵情山水、寻找快乐的需要,还能促进农村产业结构的转型,农民的增收,农村的富裕。因此,研究并解决乡村旅游发展中凸现的问题就具有十分重要的意义。本文聚焦乡村旅游这一主题,对乡村旅游的概念、内涵、特点等概念进行了阐述,并对前人关于乡村旅游的研究成果进行了整理、分析,较为全面地了解乡村旅游的相关理论。在此基础上对云阳县乡村旅游发展现状、存在问题及原因进行了剖析,提出了相应的对策和建议。云阳县位于重庆市东北部,是三峡库区腹心,交通便利,区位优势明显,自然资源和人文资丰富。近年来,在县委、县府大力推动下,云阳县依托自然风景、田园风光、人文历史景观等资源,大力发展乡村旅游,已形成花果观赏型、休闲度假型、农事体验型、养殖垂钓型等乡村旅游模式,有力地促进了地方经济社会发展,大幅提高了当地农民的收入。然而,由于领导重视不够、农村居民发展乡村旅游的意愿淡薄、基础建设投入不足、缺乏乡村旅游经营人才、产品开发滞后,导致当前云阳县乡村旅游发展中产品价值不高,规划发展滞后、体制机制不顺、政策保障不到位,乡村旅游发展极不平衡,从而制约了云阳农村经济的发展。加快云阳县乡村旅游的发展,必须科学规划,促进乡村旅游健康发展;必须进一步理顺体制机制,优化环境,促进乡村旅游快速发展;必须加大深度挖掘力度,塑造乡村旅游精品,促进乡村旅游持续发展;必须加大宣传营销力度,提高乡村旅游的知名度;必须加大要素保障,优化乡村旅游服务。
[Abstract]:As a kind of tourism activity, rural tourism can not only satisfy urban residents' desire to go to the countryside to relax, explore ancient times, taste nature, indulge in the need for happiness, but also promote the transformation of rural industrial structure. Therefore, it is of great significance to study and solve the prominent problems in the development of rural tourism. This paper focuses on the theme of rural tourism, the concept and connotation of rural tourism, The characteristics and other concepts are expounded, and the previous research results on rural tourism are sorted out, analyzed, and the relevant theories of rural tourism are comprehensively understood. On this basis, the present situation of rural tourism development in Yunyang County is analyzed. This paper analyzes the existing problems and causes, and puts forward corresponding countermeasures and suggestions. Yunyang County is located in the northeast of Chongqing Municipality. Yunyang County is located in the three Gorges Reservoir area with convenient transportation, obvious location advantage, abundant natural resources and cultural capital. In recent years, Yunyang County Committee has been in the county committee. Under the impetus of the county government, Yunyang County relies on natural scenery, pastoral scenery, humanistic historical landscape and other resources to vigorously develop rural tourism. It has formed a rural tourism model, such as flower and fruit ornamental type, leisure vacation type, agricultural experience type, farming and fishing type, and so on. It has promoted local economic and social development and greatly increased the income of local farmers. However, due to insufficient attention by the leadership, rural residents' willingness to develop rural tourism is weak, infrastructure investment is insufficient, and rural tourism management personnel are lacking. Product development lags behind, leading to low product value, backward planning and development, poor system and mechanism, inadequate policy support, and extremely unbalanced development of rural tourism in Yunyang County. Therefore, it restricts the development of Yunyang rural economy. To accelerate the development of Yunyang rural tourism, it is necessary to plan scientifically, promote the healthy development of rural tourism, further rationalize the system mechanism, optimize the environment, and promote the rapid development of rural tourism. In order to promote the sustainable development of rural tourism, it is necessary to strengthen the propaganda and marketing to improve the popularity of rural tourism, to enhance the guarantee of elements and to optimize the service of rural tourism.
【学位授予单位】：重庆三峡学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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