生鲜农产品物联网运营研究

发布时间：2018-04-02 00:38

本文选题：生鲜农产品　切入点：物联网　出处：《中国石油大学(华东)》2015年硕士论文

【摘要】：随着我国社会的进步以及全球互联网经济的发展,尤其是近几年,我们真切地感受到了电商力量之强大,它正以摧枯拉朽之势颠覆着一个又一个行业,创造着一个又一个财富神话,任何一个行业都或多或少的被它影响着、改变着,作为社会发展中最古老的农业也不例外。生鲜农产品作为人们的日常必需品,不可避免地遇到了电商化趋势,尤其是经过了前几年普货商品电商野蛮式的发展,生鲜行业被誉为电商领域最后一片蓝海,然而受制于生鲜农产品自身特点、物流仓储、消费习惯等等因素,尽管目前国内生鲜电商行业资本热情高涨,但却鲜有成功者,究其原因在于业内一直未能形成一种行之有效,成熟稳定的商业模式。另一方面,随着互联网向移动互联方向发展,一个功能更加强大,影响更加深远的技术—物联网—开始显露出它无限可能的前景,正是基于此,世界各主要发达国家均高度重视,纷纷制订物联网发展的国家战略,以期抢占未来产业的制高点。眼下物联网已经在智能家居、智能汽车等行业崭露头角,展现良好的发展势头,同时又在向更多的行业渗透、蔓延,物联网应用的市场规模正在蓬勃发展,其创造的经济效益也在成倍增长,可以说当前的世界正处在物联网经济爆发的前奏阶段。本论文以生鲜农产品为切入点,在商业模式、物联网、电子商务等理论研究基础上,围绕当前国内外生鲜农产品行业发展新动向及新技术的应用,针对现有生鲜电商模式的缺点及局限,从全产业链的布局考虑,融合金融、IT、物联网、电子商务,提出一种创新的商业运行模式,分析其盈利模式、业务系统,以给当下艰难发展的生鲜行业提供一种可行的参考。
[Abstract]:With the progress of our society and the development of the global Internet economy, especially in recent years, we have really felt the strength of e-commerce, which is destroying one industry after another. Create a wealth myth after another, any industry is more or less affected by it, changed, as the oldest agriculture in social development is no exception. Fresh agricultural products as people's daily necessities, Inevitably encountered the trend of e-commerce, especially after a few years of general merchandise e-commerce barbaric development, the fresh industry is known as the last blue sea in the field of e-commerce, but constrained by the characteristics of fresh agricultural products, logistics warehousing, Consumption habits and other factors, although the current domestic fresh e-commerce industry capital enthusiasm, but there are few successful, the reason is that the industry has not been able to form an effective, mature and stable business model. On the other hand, As the Internet moves towards mobile connectivity, a more powerful and far-reaching technology, the Internet of things, is beginning to reveal its limitless prospects, and it is precisely because of this that major developed countries in the world attach great importance to it. One after another has formulated a national strategy for the development of the Internet of things, in order to seize the commanding heights of the future industries. At present, the Internet of things has emerged in the smart home, smart car and other industries, showing good momentum of development, and at the same time, it is infiltrating more industries. The market scale of Internet of things (IOT) application is booming and its economic benefits are increasing exponentially. It can be said that the current world is in the prelude stage of the outbreak of IOT economy. Based on the theoretical research of business model, Internet of things, electronic commerce and so on, focusing on the development trend and application of new technology of fresh agricultural products industry at home and abroad, aiming at the shortcomings and limitations of the existing commercial model, Considering the layout of the whole industry chain, this paper puts forward an innovative business operation mode, analyzes its profit model and business system, and provides a feasible reference for the difficult development of fresh and fresh industry.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.7;F724.6

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