黑龙江省绿色农产品产业链整合模式及策略研究

发布时间：2018-04-06 07:29

本文选题：绿色农产品　切入点：产业链　出处：《哈尔滨理工大学》2015年硕士论文

【摘要】：本文首先总结和概括了绿色农产品产业链理论,结合系统论和协同论观点,提出黑龙江省的绿色农产品产业链的定义。根据黑龙江统计年鉴数据,对产业链的影响因素进行了分类分析,为产业链的整合奠定基础。对黑龙江绿色农产品产业链的结构进行了分析,根据产业链的现状,提出产业链的基本结构,总体分为上游环节、中游环节、下游环节、和贯穿整个链条的环境因素:政策环境和市场环境。然后,对绿色农产品整合的目标进行分析,运用产业组织理论、交易费用理论、企业能力理论,给出整合目标:协同运作,目的是提高创造顾客价值的能力,以取得竞争优势。整合模式包括股权并购模式、战略联盟模式和产业集群模式。最后,提出黑龙江省绿色农产品产业链的整合策略:横向整合和垂直整合相结合的策略。其中横向整合设定三个环节:种植产业的横向整合——建立农民专业合作社;加工产业的横向整合——以农业产业化龙头企业为核心,以地域特色产业集群为依托,以资产重组、资本兼并为手段,实现农产品加工企业的集团化;市场营销产业的横向整合——建立期货交易市场。垂直整合设定三环:第一环原料来源;第二环原料加工;第三环市场和品牌。将绿色农产品种植、存储、加工、销售等环节上的企业通过战略联盟、股权并购等各种模式链接起来,形成纵向一体化的链条,即产业链,生产资料在整个产业链中实现优化配置,可提高企业竞争力。
[Abstract]:Firstly, this paper summarizes and generalizes the theory of green agricultural product industrial chain, and puts forward the definition of green agricultural product industrial chain in Heilongjiang Province.According to the statistical yearbook data of Heilongjiang province, the factors affecting the industrial chain are classified and analyzed, which lays a foundation for the integration of the industrial chain.The structure of the green agricultural product industrial chain in Heilongjiang is analyzed. According to the present situation of the industrial chain, the basic structure of the industrial chain is put forward, which is divided into the upstream link, the middle stream link and the downstream link.And throughout the chain of environmental factors: policy environment and market environment.Then, the paper analyzes the goal of green agricultural product integration, applies the theory of industrial organization, the theory of transaction cost and the theory of enterprise ability, and puts forward the goal of integration: cooperative operation, the purpose is to improve the ability of creating customer value, in order to obtain the competitive advantage.Integration mode includes equity merger mode, strategic alliance model and industrial cluster model.Finally, the integration strategy of green agricultural product industry chain in Heilongjiang province is put forward: the combination of horizontal integration and vertical integration.Among them, horizontal integration sets up three links: the horizontal integration of planting industry, the establishment of farmers' specialized cooperative, the horizontal integration of processing industry with the leading enterprises of agricultural industrialization as the core, and the industry cluster with regional characteristics as the basis.By means of asset reorganization and capital merger, the agri-product processing enterprises should be collectivized, and the horizontal integration of marketing industry should be carried out to establish the futures trading market.Vertical integration sets three rings: the first ring raw material source; the second ring raw material processing; the third ring market and brand.Linking up the enterprises in the links of planting, storing, processing and marketing of green agricultural products through strategic alliances, equity mergers and acquisitions, etc., to form a chain of vertical integration, that is, the industrial chain.Means of production in the entire industrial chain to achieve optimal allocation, can improve the competitiveness of enterprises.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

【相似文献】