社交媒体在农业信息传播中的应用研究

发布时间：2018-04-10 02:19

本文选题：社交媒体　切入点：农业信息　出处：《华中师范大学》2015年硕士论文

【摘要】：我国自古以来就是一个农业大国,农业及其相关产业在我国有着无可或缺的地位,可以说是我国第一产业。近年来,由于城乡结构问题愈来愈突出,农业、农村、农民问题也不断突显,加快农业发展等"三农"问题已成为我们当前必须首要面对并解决的难题。要解决"三农"问题,除了要得到政府部门的支持,信息技术是至关重要的因素之一。近年来互联网产业不断发展,网络基本上已经成为包括农村在内的青年群体使用的最主要的媒介,而社交媒体又是其中之最。内容丰实、交互性强、传播广而及时是以互联网社交媒体为代表的新兴网络应用的显著特点,所以社交媒体在农业领域的相关应用,必将给农业发展带来深远影响,也将是未来农业信息传播必然趋势。但是,社交媒体在农业方向的应用无论是在理论上还是在现实实践中,都存在一定困难需要克服。本文先从选题背景和研究意义出发,分析国内外关于农业信息传播和社交媒体的研究现状,总结介绍了农业信息传播与社交媒体的相关概念,对比了发达国家农业信息传播方式以及我国以口口相传为主的传统方式,并分析了社交媒体在农业信息传播上的应用模式,指出了社交媒体与农业信息传播如何相契合,以及应用所存在的问题,最后根据问题分析原因并试图提出一定的策略及建议。
[Abstract]:China is a large agricultural country, agriculture and related industries in our country has no or lack of status, can be said to be the first industry in China. In recent years, due to the structure of urban and rural issues become increasingly prominent, agriculture, rural areas and farmers' problems have been highlighted, accelerating the development of agriculture has become the "three rural issues" we must face and solve the problem of primary current. To solve the "three rural issues", in addition to get the support of government departments, information technology is one of the important factors. In recent years, the continuous development of the Internet, the network basically has been the main media including rural youth groups to use social media, and it is one of the most abundant content., strong interactivity, wide spread and timely is a notable feature of emerging network applications to Internet social media as a representative of the relevant application, so social media in the field of agriculture, It will bring profound influence to the development of agriculture, also will be the future of agricultural information dissemination inevitable trend. However, the application of social media in the direction of agriculture both in theory and in practice, there are some difficulties to be overcome. This thesis starts from the research background and significance of analysis of the research status at home and abroad on the dissemination of agricultural information and social media, this paper introduces the related concepts of agricultural information dissemination and social media, compared to the developed countries, China's agricultural information dissemination way to the traditional way of word of mouth, and analyzes the application mode of social media in the dissemination of information on agriculture, pointed out that social media and the dissemination of agricultural information and the problem of how to fit. The existing application, according to the final question to analyze the reasons and tries to put forward some strategies and suggestions.

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.3

【相似文献】