农户绿色农药购买意愿与行为的悖离研究——基于5省863个分散农户的调研数据

发布时间：2018-04-13 19:56

本文选题：购买意愿 + 购买行为　；参考：《中国农业大学学报》2017年05期

【摘要】：基于5省863个农户的调研数据,运用Bivariate Probit模型,对影响农户绿色农药购买意愿和实际购买行为的主要因素进行了比较研究,发现:农户绿色农药的购买意愿和行为存在悖离,愿意购买绿色农药的667个农户中,有68.07%的农户没有购买过;并且两者的影响因素同中有异,从共同因素来看,距中心城镇的距离,对政府禁止使用农药的认知,对绿色、无公害、有机产品的了解、性别对农户绿色农药购买意愿和行为均有显著影响;从差异因素来看,环境关注、购买农药时比较说明书、商家宣传、基层政府组织提供的讲座显著影响购买意愿;政府农药残留检测、参加过农药使用技术培训、价格因素、商业化程度显著影响购买行为。为此,要推广使用绿色农药应该加大农药残留检测力度,多渠道传播绿色农药信息,同时,积极推广绿色农药使用技术,实行绿色农药价格补贴政策,并建立配套的公益性的产品责任险。
[Abstract]:Based on the survey data of 863 farmers in 5 provinces and using Bivariate Probit model, this paper makes a comparative study on the main factors that affect the purchase intention and actual purchase behavior of green pesticide farmers. It is found that the purchase intention and behavior of farmers' green pesticides are contrary to each other.Of the 667 farmers who are willing to buy green pesticides, 68.07% of them have not bought them, and the influencing factors of the two are different. In terms of common factors, the distance from the central towns, the cognition of the government to ban the use of pesticides, and the green,No pollution, understanding of organic products, gender have significant influence on farmers' green pesticide purchase intention and behavior; from the perspective of difference factors, environmental concern, purchasing pesticide comparative instructions, merchants propaganda,The lectures provided by grass-roots government organizations significantly affected purchasing intention, government pesticide residue detection, participation in technical training in pesticide use, price factors and degree of commercialization significantly affected purchasing behavior.Therefore, in order to popularize the use of green pesticides, we should step up the detection of pesticide residues, spread green pesticide information through multiple channels, and actively promote the use of green pesticide technologies and implement the policy of green pesticide price subsidies.And establish a complete set of public welfare product liability insurance.
【作者单位】：中国农业大学经济管理学院;
【基金】：国家自然科学基金青年项目(71003098) 北京市社科基金重点项目(14SHA001) 农业部软科学自选课题研究项目(201612) 中央高校基本科研业务费专项资金资助(2017RW005)
【分类号】：F323.6;F426.72

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