温州市洞头区乡村旅游转型升级研究

发布时间：2018-04-17 11:14

本文选题：乡村旅游 + 转型升级　；参考：《浙江海洋大学》2017年硕士论文

【摘要】：乡村旅游已经成为经济高速增长的一个重要指标,它不仅促进了农村经济的发展,改变了人们的消费方式和旅游度假观念,更重要的是能够改善当前我国面临的三农问题。李克强总理在去年3月的政府工作报告中指出,要坚持不懈的主抓三农工作,深化供给侧改革,继续出台惠农强农政策,改革农村发展方式,增加农民就业创业渠道,最终提高农业质量、竞争力和效益。现在拓展乡村旅游恰恰是引领农民转型升级,促进经济发展的重要途径,符合国务院印发的《全国农业现代化规划(2016—2020年)》中“农业现代化”的整体要求。[1]孔子曰:仁者乐山,智者乐水。温州素有“七分山,二分水,半分路屋,半分田”之称。生于斯,长于斯的瓯越旅游自然也离不山水,山之仁在于其庄重,水之智在于其灵动,这激发了瓯人和外来游客对温州山水的歌颂。俗话说靠山吃山,靠水吃水。近几年温州经济得到快速发展,离不开旅游业的支撑。为了响应十八大的号召,建设美丽乡村,发展乡村旅游业。温州的乡村旅游业得到了快速发展,而且独具特色,如永嘉的民宿,楠溪江的古村落,洞头的农家乐,泰顺的廊桥、温泉,以及传统民俗等等。为了更好的发展温州的乡村旅游,本文以温州洞头区为例,结合温州特色以及国内外乡村旅游已有的学术成果,研究温州市洞头区乡村旅游现状,分析乡村旅游滞后的原因,针对这些原因进行讨论,最终提出相应的对策。根据以上阐述及前沿理论,结合国内外乡村旅游研究现状,本文主要分析洞头区乡村旅游的发展现状及问题,通过实地调研与参与项目开发的方法,分析洞头区乡村旅游发展的优缺点,制定乡村旅游发展可研性报告。再结合乡村旅游的发展现状和经典案例,对洞头区乡村旅游转型升级方式进行SWOT分析和原因分析,提出洞头区乡村旅游转型升级的对策意见。
[Abstract]:Rural tourism has become an important indicator of economic growth, it not only promoted the development of rural economy, change people's consumption patterns and tourism concept, more important is to improve the rural issues facing our country. Premier Li Keqiang pointed out that in March last year, the government work report, to be unremittingly concentrating on Agriculture the supply side work, deepening reform, continue to introduce preferential policies for farmers, rural reform and development, increase farmers' employment channels, improve agricultural quality, competitiveness and efficiency of rural tourism development. Now it is leading the farmers to upgrade, an important way to promote economic development, in accordance with the State Council issued the "national agricultural modernization plan (2016 - 2020) >" overall agricultural modernization ".[1] Confucius said: Leshan, water. Wenzhou is known as" seven mountains, two water, half Road house, half minutes of cropland ". Born and bred Ouyue tourism naturally from the landscape, Yama Yukihito lies in its grave, water's wisdom is its clever, which inspired the Ou and the foreign tourists to Wenzhou landscape praise. As the saying goes, Kaoshanchishan by water draft. In recent years, Wenzhou economy rapidly development cannot do without the support of the tourism industry. In response to the eighteen call, the construction of the beautiful countryside, the development of rural tourism. Wenzhou rural tourism has been developing rapidly, and unique, such as Yongjia B & B, the ancient villages in Nanxi River, Dongtou's agricultural Kellogg, Taishun bridge, hot springs, and traditional folk custom in order to better the development of Wenzhou rural tourism, taking Wenzhou Dongtou district as an example, combined with the characteristics of Wenzhou rural tourism at home and abroad as well as the existing academic achievements, current situation of tourism in Dongtou District of Wenzhou city village, rural tourism lag analysis For these reasons, reasons are discussed, finally put forward the corresponding countermeasures. According to the above elaboration and the frontier theory, combined with the status quo of domestic and foreign rural tourism research, this paper mainly analyses the status quo of the development of rural tourism in Dongtou district and the problems, through investigation and participate in the project development methods, analyzing the advantages and disadvantages of the development of rural tourism in Dongtou District, feasibility study report to develop rural tourism development. Combined with the development status and the classic case of rural tourism, to upgrade rural tourism transformation in Dongtou area analysis SWOT analysis and Countermeasures of the views put forward reasons, Dongtou District Rural tourism transformation and upgrading.

【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F327

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