提升“淘宝村”集群效应的影响因素分析

发布时间：2018-04-20 00:07

本文选题：淘宝村 + 电商集群　；参考：《江苏农业科学》2017年12期

【摘要】：运用解释结构模型(ISM)对淘宝村集群效应影响因素进行层次分析,在此基础上再利用模糊综合评价方法对影响因素进行赋权。结果表明,产品市场竞争力、财政扶持力度、金融机构授信意愿、贷款获批便利程度、电商总规模、运营能力、潜在的劳动力储备量、员工饱满程度、产业链的完整度和金融供给渠道10个因素是影响农村电商产业集群效应的表层因素。地理优势、物流体系完整度、自然禀赋资源、市场需求、产业政策导向、电商服务完整性、技术能力、产品标准化程度、创业培训机制、行业协会的推动力和互联网环境构成了农村电商产业集群效应的的中层因素。电商带头人的综合素质、科研院所合作力度、偶然事件的影响力、创新能力和市场准入机制是影响农村电商产业集群效应的深层因素。持续释放国家政策红利,稳步加强财政支持力度,引导大学生返乡创业,规范电商培训机制,充分发挥社会舆论的影响,促进产品的转型升级,疏导金融机构的资金供给渠道,以不断提高农村电商产业集群效应,同时为催生更多的淘宝村集群指引方向。
[Abstract]:The analytic structure model (ISM) is used to analyze the influencing factors of Taobao village cluster effect, and then the fuzzy comprehensive evaluation method is used to empower the influencing factors. The results show that: market competitiveness of products, financial support, willingness of financial institutions to grant credit, ease of approval of loans, total scale of e-commerce, operational capacity, potential labor force reserves, staff fullness, The integrity of industrial chain and 10 factors of financial supply channel are the surface factors that affect the cluster effect of rural ecommerce industry. Geographical advantages, integrity of logistics system, natural endowment resources, market demand, industrial policy orientation, integrity of e-commerce services, technical capability, degree of product standardization, entrepreneurial training mechanism, The driving force of industry association and Internet environment constitute the middle level factor of rural ecommerce industrial cluster effect. The comprehensive quality of ecommerce leaders, the cooperation of scientific research institutes, the influence of accidental events, the ability of innovation and the mechanism of market access are the deep factors that affect the cluster effect of rural ecommerce industry. To continuously release the state policy dividend, steadily strengthen financial support, guide college students to return to their hometown to start their own businesses, standardize the training mechanism of e-commerce, give full play to the influence of public opinion, promote the transformation and upgrading of products, and unblock the channels for the supply of funds to financial institutions. In order to improve the cluster effect of rural e-commerce industry, at the same time for the emergence of more Taobao village cluster direction.
【作者单位】：宿迁学院;
【基金】：江苏高校哲学社会科学基金(编号:2016SJD790049) 教育部人文社会科学青年基金(编号:15YJC790082) 民政部民政政策理论研究委托课题(编号:2016MZRL010202) 校级重要研究课题(编号:2015KY01)
【分类号】：F323;F724.6

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