甘肃现代草业公司竞争战略研究

发布时间：2018-04-22 06:28

本文选题：现代草业 + 竞争战略　；参考：《兰州大学》2015年硕士论文

【摘要】：近年来,随着我国畜牧业特别是奶业的蓬勃发展,草产品市场需求旺盛,加之农业政策逐年利好,牧草行业迅速发展。从2012年起,国家启动实施“国务院振兴奶业——苜蓿产业发展行动”,中央财政每年将5.25亿元安排在奶牛主产省和苜蓿主产省,开展优质苜蓿的标准化高产创建活动。以此为契机,商品草产业市场空间极大提升,潜力较大。本文通过运用PEST分析方法、波特五力模型等战略管理理论,对现代草业公司的总体环境、产业环境以及竞争环境进行分析,得出外部环境中的机会与威胁,并利用外部因素评价(EFE)矩阵进行分析评价。通过企业资源分析、企业能力分析及核心竞争力分析,通过建立企业产品价值链,找到现代草业公司内在的的优势和劣势,并利用内部因素评价(IFE)矩阵进行分析评价。通过内外部环境分析判断公司现有竞争战略,并用SWOT矩阵和定量规划矩阵,制定了可供选择的产品竞争战略方案,同时又运用定量战略评价矩阵(QSPM),确定符合企业持久发展的竞争战略。通过分析,本文指出现代草业公司应当采取低成本战略,并配合以成本控制战略作为辅助。为了实现这个战略目标,现代草业公司应建立提高集约化、规模化程度,通过规模经济降低单位成本,同时以更加优质的服务提高在供货方面前的讨价还价能力,充分发挥甘肃地处西北内陆区位优势,利用劳动力价格低廉等特点,做好成本控制。提高研发能力,研发出更高产高效低成本的种质资源,提高企业竞争优势,谋取企业长足发展。
[Abstract]:In recent years, with the vigorous development of livestock industry, especially the dairy industry, the demand of the grass product market is vigorous, and the agricultural policy is good, the pasture industry is developing rapidly. From 2012, the state started to implement "the State Council revitalizing the dairy industry - alfalfa industry development action", and the central finance arranges 525 million yuan per year in the main production provinces and alfalfa. By using the PEST analysis method and the Potter five force model, this paper analyzes the overall environment, the industrial environment and the competitive environment of the modern grass industry company. The opportunities and threats in the environment are analyzed and evaluated with the external factor evaluation (EFE) matrix. Through enterprise resource analysis, enterprise ability analysis and core competitiveness analysis, the inherent advantages and disadvantages of modern grass industry company are found through the establishment of enterprise product value chain, and the internal factor evaluation (IFE) matrix is used to analyze and evaluate. Through the analysis of the internal and external environment, the company's existing competitive strategy is judged, and the SWOT matrix and the quantitative planning matrix are used to formulate the competitive strategy of the product. At the same time, the quantitative strategic evaluation matrix (QSPM) is used to determine the competitive strategy which is consistent with the sustainable development of the enterprise. In order to achieve this strategic goal, modern grass industry companies should build up their intensification, scale, reduce unit costs through economies of scale, and improve their bargaining power in the front of supply with more quality services, and give full play to the advantages of Gansu in the northwest inland location. With the advantages of low labor price and so on, we can make the cost control well, improve the R & D ability, develop the more productive and efficient and low cost germplasm resources, improve the competitive advantage of the enterprise, and seek the rapid development of the enterprise.

【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F324

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