新乡市休闲农业发展研究

发布时间：2018-04-22 06:35

本文选题：休闲农业 + 消费者行为　；参考：《河南师范大学》2017年硕士论文

【摘要】：随着我国的社会经济发展程度不断提高,发展休闲农业已经成为我国发展战略的重要组成部分。休闲农业作为一种战略性新兴产业,为我国农村产业结构调整及农业多功能研发提供了可行的方案,为农村居民提高经济水平指明了方向,为我国进一步推进现代农业、社会主义新农村建设以及构建社会主义和谐社会做出了巨大的贡献。然而,加快休闲农业发展一方面带动了农村居民收入增加、农村村容村貌的改观,另一方面也遇到诸如休闲农业发展缺乏科学规划与创新、各地区休闲农业发展较不均衡等多问题。新乡市独特的地域、环境及资源给新乡市休闲农业提供了得天独厚的条件。因此,本文首先选择将新乡市休闲农业发展作为研究对象,结合国内外有关休闲农业发展问题的相关研究,对新乡市休闲农业发展模式进行了总结分析,归纳出了四种模式,包括观光红色旅游模式、休闲观光模式、农趣农事体验模式、农业科普教育模式;其次,通过对新乡市休闲农业发展状况的问卷调查,对消费者行为进行分析并总结出其存在的问题,再利用SWOT分析法对新乡市休闲农业进行研究从而为新乡市休闲农业的发展提供可靠参考依据;最后,基于新乡市现有问题的基础上并提出了相应的改进建议,包括了完善法律法规,强化优惠政策的精准性、加强规范化管理,优化发展模式、积极引进人才强化培训,提高服务质量以及塑造品牌,加大休闲农业市场宣传营销等相关改进对策,从而为促进新乡市休闲农业更快更好的可持续发展提供了一些参考。本文主要由以下几部分构成:第一章阐述了我国有关休闲农业发展的研究背景及研究意义;第二章总结了休闲农业的概念和特点,经过对国内外典型休闲农业案例的分析与研究,并从中得到了有利于休闲农业可持续发展的经验;第三章基于对新乡市休闲农业发展现状以及发展模式的分析,并结合新乡市休闲农业发展的具体案例进行分析总结;第四章通过问卷调研对消费者行为进行分析,从而有利于制定出适合消费者的休闲农业发展模式;第五章对新乡市休闲农业发展问题进行SWOT分析;第六章针对新乡市休闲农业发展现状所存在的问题给出相应对策。
[Abstract]:With the development of social economy in China, the development of leisure agriculture has become an important part of our country's development strategy. As a strategic emerging industry, leisure agriculture provides a feasible scheme for the adjustment of rural industrial structure and multi-function research and development of agriculture, points out the direction for rural residents to improve their economic level, and further promotes modern agriculture in China. The construction of new socialist countryside and the construction of socialist harmonious society have made great contributions. However, on the one hand, speeding up the development of leisure agriculture has led to an increase in the income of rural residents and the improvement of the appearance of rural villages; on the other hand, they have also encountered problems such as the lack of scientific planning and innovation in the development of leisure agriculture. The development of leisure agriculture in various regions is more uneven and so on. The unique region, environment and resources of Xinxiang City provide unique conditions for the leisure agriculture of Xinxiang City. Therefore, this paper firstly chooses the leisure agriculture development of Xinxiang city as the research object, combines the domestic and foreign related leisure agriculture development question related research, has carried on the summary analysis to the Xinxiang leisure agriculture development pattern, has summed up four kinds of models. Including the red tourism mode, the leisure tourism mode, the agricultural interest agriculture experience mode, the agricultural science popularization education pattern; secondly, through the questionnaire survey to the Xinxiang leisure agriculture development situation, This paper analyzes the consumer behavior and summarizes its existing problems, and then studies the leisure agriculture in Xinxiang City by using SWOT analysis method to provide a reliable reference for the development of leisure agriculture in Xinxiang City. Based on the existing problems in Xinxiang City, the paper puts forward corresponding suggestions for improvement, including perfecting laws and regulations, strengthening the accuracy of preferential policies, strengthening standardized management, optimizing development models, and actively introducing talents to strengthen training. To improve the service quality and brand, to increase the leisure agriculture marketing and other related improvement countermeasures, so as to promote the Xinxiang leisure agriculture faster and better sustainable development to provide some reference. This paper is mainly composed of the following parts: the first chapter describes the research background and significance of the development of leisure agriculture in China, the second chapter summarizes the concept and characteristics of leisure agriculture. Through the analysis and research on the typical leisure agriculture cases at home and abroad, and get the experience of sustainable development of leisure agriculture. Chapter three is based on the analysis of the current situation and development model of leisure agriculture in Xinxiang. And combined with Xinxiang leisure agriculture development specific case analysis and summary; the fourth chapter through the questionnaire survey to analyze consumer behavior, so as to facilitate the establishment of a suitable leisure agriculture development model; The fifth chapter makes SWOT analysis on the development of leisure agriculture in Xinxiang city, and the sixth chapter gives corresponding countermeasures to the problems existing in the development of leisure agriculture in Xinxiang city.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.4

【参考文献】